Don’t panic – you haven’t been ‘dumped’ by your genuine, authentic audience. If you’ve cultivated your following from real people who are interested
𝗗𝗼𝗲𝘀 𝗸𝗶𝘀𝘀𝗶𝗻𝗴 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗮 𝗴𝗼𝗼𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁?
With over twelve years of membership in any group, you do invariably become friends with the other people. So when you see each other at a networking
AI is a brilliant tool — but it isn’t a social media manager.
You’ve probably already discovered that AI can quickly generate posts by gathering information from websites, blogs and other online sources. On the
Holocaust Memorial Day 2026
I don’t need a reminder. I have a large grey stone sitting on my bookcase from the horrific railway track at Auschwitz - Birkenau. The tour
Are you starting 2026 with a clear social media strategy?
This first full week of the new year is the perfect time to pause before the madness begins; an ideal time to set a clear, realistic
The Power of Plain English
Business marketing has transformed in today’s whirlwind of social media. We speak in tweets (no one says ‘Xs’), text-talk, emojis, memes and half
Hashtag tips for Insta users
One question that keeps popping up is whether it’s best to put hashtags in an Instagram post or add them as a comment. Well, it’s perfectly fine to
What are the top three social media mistakes commonly made by small businesses?
I’ve been asked this question twice recently. I think people ask this when they know they’re not using social media as much as they should or as
How does Chat GTP portray you?
In a rare moment of boredom I asked Chat GTP what is known about me. What it’s churned out is actually not far off the truth – although I no