Renee

Ethical business, death by syllable and sailing too close to the wind

I am now a sailor. Having spent five hours aboard a sailing boat I am familiar with all the nautical terms that relate to a boat capsizing. Fortunately we didn’t, but there were a couple of close shaves. Philip forgot to pull the blah-de-blah from the blib-de-blob that resulted in the boat tilting at an 89 degree angle, but he righted it in the fraction of a millisecond between going over or retaining an upright, almost dry position tossing about on the waves.

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Not the best photo, but all that could be done in the 5 seconds it seemed safe enough to get the phone out the dry-bag.

Getting into my new wetsuit was the first challenge. Then I couldn’t even get into the boat. “Jump in!” he yelled, which of course I wasn’t able to. Suddenly two hefty arms around my waist lifted me up and over, literally chucking me headfirst into the boat! Bum in the air, face on deck, very elegant.

Disentangling myself from the numerous ropes that need constant pulling and tugging, tacking and securing, untangling, knotting, twisting, moving… (I don’t actually know what I’m talking about) I could hear him mumbling sarcastically about the grace of a gazelle….

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingThe idioms I have been familiar with my whole life – and have used in business practice – now have a whole new meaning.  Sailing close to the wind, taking the helm, man overboard… Wasn’t there a to-do a few years ago about the term Man Overboard…? During my Plain English Business Writing sessions I’ve had corporate clients who have set internal guidelines for using gender-neutral terms, and we’ve laughed about the extremes some people go to to avoid using the word ‘man.’

They can no longer say ‘manning the phones’ or ‘manpower,’ for example. And it occurred to me yesterday that if I’d taken a solid feminist stance and insisted on using ‘woman overboard,‘ that extra syllable could have killed me. Well, I doubt I’d have actually been killed or damaged on the beautiful lake at Rutland Water, but you know what I mean. Syllables save lives!  Now there’s a campaign for the new government if ever I heard of one!

I haven’t done any Plain English sessions lately but this week I began a series of one-to-one training dates on various aspects of social media. Coincidentally, three of the companies I’ve worked with have been ethical businesses. One, Change Please, provides barista training to homeless people. It involves carts of delicious, high quality, perfectly roasted coffee being sold in trendy locations around the city, from Borough to Canary Wharf, with proceeds going to the charity and homeless people being given the skills and resources to earn a living.

I gave up coffee seven years ago, but the smell of a good mugful and the temptation of creamy froth sparkling up at me still makes me yearn for a bar of galaxy to dip in and indulge… But I don’t submit! I’ll stick to green teas and mint infusions for the time being. Or a nice glass of cool wine on a warm summer evening.

We had a bottle of wine at the Canary Wharf concert on Tuesday, kicking off the picnic season with the London Philharmonic Orchestra playing sedately. I think this week will be more of a singing, dancing night – feel free to join us – we’re there most Tuesday evenings from 6pm.

Mark and I loved this in the 80s and we both still play the High Land Hard Rain album all these years later. “Get me back on board, pull me up with grace. Get me back on board; let me be embraced.” If you’ve gone overboard, or you feel you’re bobbing along and your business could do with a marketing push, give me a call.  Or ask me here: @WeekendWitch.

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