The articles below are a few that I’ve shared recently on social media that have received a good response from my connections on LinkedIn and Twitter. I hope you find them useful. (Last updated 08/04/25)
6 steps to good social media governance
Themedialeader.com
Author: David Styles
https://uk.themedialeader.com/6-steps-to-good-social-media-governance/
The transformation of social media marketing
Business-Reporter.co.uk
Author: Chris Brownlee
https://www.business-reporter.co.uk/customer-experience/the-transformation-of-social-media-marketing
Social Media: The Essential AI Toolkit You Didn’t Know You Needed
Marcommnews.com
Author: Will Francis
https://marcommnews.com/social-media-the-essential-ai-toolkit-you-didnt-know-you-needed/
Why Every Business Should Be Using Multiple Social Media Accounts
Business.com
Author: Julie Thompson
https://www.business.com/articles/why-every-business-should-be-using-multiple-social-media-accounts/
Top 5 strategic trends for social media marketing in 2024
Martech.org
Author: Geoff Crain
https://martech.org/top-5-strategic-trends-for-social-media-marketing-in-2024/
12 Apps to Improve Your Social Media
Sheerluxe.com
Author: Not stated
https://sheerluxe.com/life/careers/12-apps-to-improve-your-social-media
10 Easy Ways to Improve Your Social Media Marketing
Smallbiztrends.com
Author: Al Davidson
https://smallbiztrends.com/2024/01/ways-improve-your-social-media-marketing.html
Social media target audience: How to find and engage yours
Sproutsocial.com
Author: Jacqueline Zote
https://sproutsocial.com/insights/target-audience/
Top 5 social media platforms you should focus on
Searchengineland.com
Author: Julia McCoy
https://searchengineland.com/top-social-media-platforms-435813
The Best Times To Post On Social Media In 2024
Searchenginejournal.com
Author: Annabelle Nyst
https://www.searchenginejournal.com/best-time-to-post-social-media/501609/#close
Why Brands Still Belong on Social Media Despite the Changing Landscape (and How They Can Leverage It for Greater Success)
Entrepreneur.com
Author: Bryanne Degoede
https://www.entrepreneur.com/science-technology/why-brands-still-belong-on-social-media-despite-the/463669
The shape of social media: 2024
Browsermedia.agency
Author: Rosey Bowring
https://browsermedia.agency/blog/the-shape-of-social-media-2024/
How to Use Email Marketing to Drive Social Engagement
Smallbiztrends.com
Author: Timothy Carter
https://smallbiztrends.com/2023/10/social-media-email.html
Twitter, Threads… Mastodon? The future of social media marketing
CreativeBrief.com
Author: Rachel Spratley
https://www.creativebrief.com/bite/trend/guest-trend/twitter-threads-mastodon-the-future-of-social-media-marketing
10 Best Social Media Interaction Posts
SearchEngineJournal.com
Author: Chelsea Alves
https://www.searchenginejournal.com/social-media-interaction-posts/487387/#close
Instagram Updates Marketers Need to Know
SocialMediaExaminer.com
Author: Lisa D Jenkins
https://www.socialmediaexaminer.com/instagram-updates-marketers-need-to-know/
6 Social Media Trends Every Business Needs to Know
US Chamber.com
Author: Emily Heaslip
https://www.uschamber.com/co/grow/marketing/social-media-trends-for-businesses
How Gen Z Are Using Social Media
Search Engine Journal
Author: Chelsea Alves
https://www.searchenginejournal.com/social-media-gen-z/485152/
7 Questions to Ask Before Connecting With Your Audience on Social Media
Business.Com
Author: Rotem Gal
https://www.business.com/articles/questions-before-connecting-audience-on-social-media/
17 Awesome Examples Of Social Media Marketing
Search Engine Journal
Author: Anna Bredava
https://www.searchenginejournal.com/social-media-marketing-examples/380202/#close
2023 Social Media Marketing Industry Report
Social Media Examiner
Author: Michael Stelzner
https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2023/
10 Tips For Successful Social Media Marketing Even As Trends (And Platforms) Change
Forbes
Author: A Forbes Councils Member
https://www.forbes.com/sites/theyec/2023/05/17/10-tips-for-successful-social-media-marketing-even-as-trends-and-platforms-change/?sh=5af4d3326791
Want to Go Viral? How the Hit Movie ‘M3GAN’ Conquered Social-Media Marketing
Inc.Com
Author: Ben Sherry
https://www.inc.com/ben-sherry/want-to-go-viral-how-the-hit-movie-m3gan-conquered-social-media-marketing.html
24 Do’s & Don’ts of Social Media
Socialmediatoday.com
Author: Angie Gensler
https://www.socialmediatoday.com/news/24-dos-and-donts-of-social-media-marketing-infographic/642554/
Nine Ways to Help Your Business Get Noticed on Social Media
RollingStone.com
Author: Rolling Stone Culture Councl
https://www.rollingstone.com/culture-council/panels/business-noticed-social-media-1234672811/
9 Tips To Grow Your Small Business With Social Media Marketing
Entrepreneur.com
Author: Murali Nethi
https://www.entrepreneur.com/growing-a-business/9-ways-to-grow-your-small-business-through-social-media/439805
Expert Social Media Marketing Predictions For 2023
Search Engine Journal: January 2nd 2023
Author: Bea Canuel
https://www.searchenginejournal.com/social-media-marketing-predictions-for-2023/473874/#close
8 Facebook Marketing Tips To Revitalize A Boring Page
Search Engine Journal: December 9th 2022.
Author: Chelsea Alves
https://www.searchenginejournal.com/facebook-marketing-tips-boring-page/473242/
How Every Leader No Matter The Industry Can Adopt Social Media
Forbes: September 25th 2022.
Author: Melanie Fine.
https://www.forbes.com/sites/melaniefine/2022/09/25/how-every-leader-no-matter-the-industry-can-adopt-social-media/
Ad spending on mobile social media to grow by 19% in 2022
Business Matters: September 8th 2022.
Ad spending on mobile social media to grow by 19% in 2022
5 Types Of Social Media Networks And The Benefits Of Each One
Search Engine Journal: September 6th 2022.
Author: Ingrid Adames.
https://www.searchenginejournal.com/social-media-networks-types/463203/
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