• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Weekend Witch Social Media

Specialists in Effective Communication Skills, plain English training & SEO writing & editing

  • Home
  • Services
    • Social Media Management
    • Social Media Coaching
    • Social Media Marketing Strategy
    • LinkedIn Services
    • Content Marketing
    • Profile Optimisation
    • Plain English Copy Editing
    • Plain English Coaching
  • About
    • About Us
    • Meet the Team
    • Testimonials
    • Renée’s poetry
    • Social Media Management Packages
  • Blog
  • Contact

Why your business should be on Instagram

LinkedIn may be the social media King, but Insta's a worthy Queen

You are here: Home / Blog / Why your business should be on Instagram

March 2, 2021 By Renée Leave a Comment

Having run a couple of Zoom sessions recently on The Effective Use of Instagram for Business, it surprises me how few business owners take this fun, exciting platform seriously.

In the professional world, LinkedIn may be the social media King, but Instagram is certainly a worthy Queen – and here’s why…

• A billion people use Instagram every month, and they spend an average of half an hour on there every day.

• 200 million people visit at least one business profile every day.

• 81% of people use Instagram to research products and services, and 50% of people visit a website to buy something after seeing it on Instagram.

Setting up an Instagram account is easy, but many business owners fail to make the most of the branding opportunities open to them in their profiles. Here are five tips to get you going:

  1. Like any other social media channel, your bio should contain keywords – the terms your prospective clients will search to find you – or your competitors!

  2. Your user name (also known as your handle) can include keywords too – but make sure it’s clear who you are, not just what you are.

  3. You can have one website link – choose yours wisely. There are third party apps that will give you a nice clear menu of links, rather than taking your visitors to your usual mobile website. I use Linktree – simple and effective.

  4. Show your personality in your bio, whatever type of business you run. One of the best accounts I’ve seen recently was for a funeral parlour – yes, it’s true. However formal your business, Instagram users are tolerant towards the human touch, including relevant emojis. A smiley face never hurt anyone, right?

  5. Save important stories to your ‘highlights’ as these allow your audience to access info quickly and easily – especially useful if you sell products.

Obviously these few tips are just for starters; it’s important to have an Instagram marketing strategy and a robust content plan to really get moving – as is true of all the other social media platforms, of course.

Instagram is a fantastic platform if you use it properly, so why miss out on a brilliant opportunity?!

I’m running an online workshop on Tuesday, March 23rd, for 12 people. If you’d like to grab a spot, click here to book.

Category iconBlog Tag iconInstagram,  instagram training,  social media,  social media marketing,  social media training

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Special Offer: £50 for 50 mins for business owners aged over 50

Interesting articles

Is your business marketing like a bad blind date?

Are you an Insta influencer?

My boyfriend’s… Brad Pitt! (The peril of brief tweets.)

No such thing as a free lunch?

Happy clients say…


Renée is an amazing writer who is the author of some fantastic blogs… very informal and conversational, she talks TO the reader rather than at them. She uses a lot of humour, she doesn't take herself too seriously and isn't scared to laugh at herself; a bit of naughtiness included too for added spice(!)… I asked Renee to help me understand SEO and how to improve my site. We had a one to one session in which she explained in detail everything I needed to know. Her explanation was clear and fully understandable, which was great for me as I had no previous knowledge of SEO or social marketing. I left our meeting confident of what I needed to do in order to boost my site, which is exactly what I wanted to gain from the session... Renée is the most friendly and professional person I have ever worked with. She is an asset to any company and brings a new insight into training. I would strongly recommend Renée to any company wishing to grow and to improve staff performance… Renee is the ultimate networker and is happy to share her contacts for the benefit of others. She is very knowledgeable and has a great network of contacts... Renée creates fantastic web content and writes our twice-weekly blog. Being results-driven, she has succeeded in increasing traffic referrals to our website and raising us swiftly through Google rankings. She also runs our social media marketing campaigns effectively and handles all related staff training in a relaxed and lively manner. She’s great to work with and bakes nice cakes!... I have received great compliments about Renée from those attending the Mildmay Job Clubs... Renée has made valued contributions to our key School Policies (such as The Equality and Diversity policy and The Learning and Teaching policy). She is extremely professional, she has a great eye for detail and can empathise with the target audience. She ensures what is written is a true reflection of what is going to happen or what needs to be said whilst encompassing all stakeholders in the process... Renée’s writing is clear and concise and we have used this in our accountancy practice to produce professional letters to our clients that they can understand. All our team are unanimous when we say Renee is a pleasure to work with and we are looking forward to continuing our strong relationship... A professional and well organised outfit that exceeded expectations. Excellent feedback from the client group who asked for more of the same... Renée has a very good reputation among learners and staff. Her learners benefitted from her expertise. She has a very good outcome from her learners. We are very happy to have Renée as part of our team at Redbridge Institute of Adult Education... Renée has a very relaxed style and is able to get on with colleagues at all levels. She is able to engage very diverse audiences when training, which she delivers in a very user-friendly way. I am more than happy to talk to any potential clients…Personable, expert, high integrity... Delegates came away from the training sessions with vital new skills and a better understanding of how they could communicate more clearly… Renée was able to run these sessions in such a way as to make them both informative and enjoyable. I was remarkably impressed with Renee’s professionalism and expertise and can honestly say that she helped us achieve 100% of the targets we had set ourselves. I would have no hesitation in recommending her… Renée demonstrates outstanding oral presentation skills and has an enthusiastic approach to the subject which promotes motivation and participation between learners... Highly effective identification of individuals' learning needs, excellent support provided as appropriate: one-to-one or as a group...
.

Footer

Copyright © 2019 ImaginativeTraining.com
Home | About | Contact  | Privacy  | Cookies  | Terms