Of course, it goes without saying that social media is an excellent way to market your business. Many owners of small businesses (including me!) mix their professional and personal social media. It’s worth keeping in mind that one person’s lively banter could be seen as offensive to someone else. So, here are ten tips to keep you and your business out of trouble…
- Social media can blur the boundary between your public and professional lives; stay aware of your personal image and how it may impact on your professional standing.
. - Anything you post can become a permanent record, there forever to be referred to, shared and re-shared beyond your control. Remember that there’s no such thing as a safe throwaway comment on social media.
. - Compromising photos may reflect badly on your business, even if you didn’t take or post the photo. Keep an eye on who’s posting what if you’re involved in any shenanigans!
. - Don’t forget that comments made in a personal capacity can bounce back to bite you, your business and, possibly, your whole industry.
. - Know how to adjust your privacy settings to keep personal stuff personal.
. - Think about your ethical and legal duty to protect other people’s confidentiality.
. - Beware of posting informal, personal or derogatory comments about anyone on your professional social media. Aside from it being rude, you don’t want to risk opening yourself to defamation and libel laws if your words are construed as unlawful. (Defamation law can apply to any comments posted on the web made in either a personal or professional capacity.)
. - If you come across comments made by others on social media that you find irritating, offensive or just plain wrong, think carefully before responding. Commenting will increase the visibility of the original comment and if other people jump onboard, the whole conversation can grow exponentially.
. - Without facial expressions or body language, it can be easy for people to misconstrue the meaning of your words in written social media. You and I might think something’s funny, but someone else could view it as sarcasm or rudeness.
. - Aim to be consistent across social media. If you present yourself very differently on LinkedIn and Facebook, it’s possible that people might question your business integrity.
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Social media has always been an overwhelming minefield, but with the GDPR data protection laws all around it’s better to be just a touch more vigilant than before. Feel free to drop me an email if you need help with anything social media-related.
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