Renee

Seven ways to plan ahead for your Christmas social media

Getting ready for Christmas? With the holiday season looming, it’s worth thinking about how you’ll handle your social media over the festive period.

Plan ahead

You need to be an organised person to plan ahead!  Staying active on social media will ensure your business doesn’t stagnate if you’re too full of mince pies and brandy butter to post anything. Remember that you can schedule stuff with Hootsuite or a similar “dashboard” in advance: create posts, upload photos, generally be prepared; this will keep your audience engaged during the festivities.

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1. Showcase seasonal products

If you’re selling anything Christmassy, you should have already started with a festive social media marketing campaign.  If you haven’t, now’s the time to get a move on…!! Promote your products or services across all relevant social media channels. Did you know that you can create a “Facebook Offer” if you’re running a specific promotion? It will send interested people a reminder to claim the discount (or whatever the offer is) before it ends. A carousel photo post is also a lovely way to show off a few items in one go.

2. Get into the festive spirit

This is a brilliant time to connect with your audience on a personal level.  Even the most serious business people tend to relax at this time of year.  Post a cheery seasonal message that will make people smile. If you’ve put up a Christmas tree or other festive season decorations, pop a pic on Facebook or Instagram! LinkedIn is the most professional platform but there’s nothing wrong with an engaging seasonal post on there too!

3. Show your appreciation.

Say thank you to your clients and followers for staying with you during the year. This can be a simple photo post or beautifully designed graphic – or just a few words straight from the heart!

4. Keep your business info up to date

Don’t forget to tell your clients when you’ll be open and closed over the holidays. This is also a good opportunity to update any other business information on your social media profiles that may be out of date. Don’t forget to include keywords in your profiles to help people find your business in searches.

5. Manage reactive responses

How quickly do you reply to tweets and messages on Facebook? You can set an auto-reply that responds immediately to direct Facebook messages, but you shouldn’t leave customers dangling for days. Keep an eye on your social media for exactly this reason – or post a clear message that you won’t be around. Of course, if your clients rely on you for an emergency service, for example if you’re a plumber, think about outsourcing your social media maintenance while you’re busy partying.

6. Get ready for the new year!

Think it’s too soon to worry about 2019? It’s definitely not. Prepare a mailshot now so that you don’t have to think about it over the holidays. Then you can get the year off to a highly motivated, stress-free start by being in touch with your clients, customers, potential clients and customers and anyone else who you want to remind about your business!

7. Bring in some extra help

If you’re too busy festooning the office with fairy lights to keep an eye on your social media, you might benefit from taking on a temp or a virtual assistant to help with social tasks. Don’t you find that in our dynamic digital age it’s really nice to receive something in the post? Even having someone to write your Christmas card envelopes is a help.

Here’s a reminder of easy ways to schedule your social media, and do feel free to let me know if you need some help.

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