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SEO, cheating and acting a little bit psycho

You are here: Home / Blog / SEO, cheating and acting a little bit psycho

February 20, 2012 By Renée Leave a Comment

Writing SEO content is a bit like a school assignment where you have to remember to use all the ‘describing words.’  Getting a site ranked highly by Google search engines is dependent on assigning it the right keywords, and it’s incredible how many people speak passionately about their products but forget to actually mention their names in the text.I spent part of last week reviewing my own SEO – after all, I realised, if I’m working with you to maximise the potential of your website, I’d better get cracking on my own.  Once my new site is up and running in the spring there will be keywords flying about all over the place, but for now I’m happy that people can access my services via my carefully chosen wording without too much faffing around.

Certain events this week prompted a conversation about cheating.  What constitutes it and is it ever acceptable?  Have you cheated?  When Trivial Pursuit first hit the stores Gill and I spent a sunny afternoon lying on the grass, eating maltesers and memorising the first 20 or so cards.  Cheating?  Or learning??  That evening we played against Brian and his very clever university-challenge-type friends. We’d won the game before they even threw the dice and they thought we were amazing.  So if, 25 years later, we can still answer most of those questions, and several people still laugh uncontrollably when they remember our ‘skill and brilliance,’ how bad can it be?  (Brian and Gill are both laughing as they read this… I can hear it echoing down the Thames from the far reaches of west London and right round the M25!)  I don’t cheat now, of course (quick e-scribbled note to Deedub, the cake lady and naked scrabble buddy) but all I’m saying is, sometimes you have to look at the whole picture.

I’ve been a bit hyper this week, apparently.  A couple of boxes of Krispy Kremes and hand-made Dorset chocolates probably didn’t help.  Steven thinks I’m juggling too many oranges, but sometimes that’s the way it goes.  We didn’t go out for a Valentines dinner as I had a deadline to meet for some non-paid charity work that had to be fitted in after dark, so he owes me.  Actually it’s our wedding anniversary today so it will be double portions of pink wine tonight.  Ben recently described one of his university friends as nice but psycho – ‘Just like you.’  Marvellous!  I’m sure we’ll get on famously…  As all you business owners out there know, when the work’s there, you smile and get on with it, right?  Even if working all hours does make you a teeny bit crazy…  And as Roddy Frame so rightly put it (or still puts it, in my house): ‘If we weaken we can call it stress, you’ve got my trust, I’ve got your home address.’  I may not have your home address but I have your Twitter handle – and you have mine.  So feel free to use it… @WeekendWitch

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Filed Under: Blog Tagged With: 80s, business, cake, friends, SEO

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Renée is an amazing writer who is the author of some fantastic blogs… very informal and conversational, she talks TO the reader rather than at them. She uses a lot of humour, she doesn't take herself too seriously and isn't scared to laugh at herself; a bit of naughtiness included too for added spice(!)… I asked Renee to help me understand SEO and how to improve my site. We had a one to one session in which she explained in detail everything I needed to know. Her explanation was clear and fully understandable, which was great for me as I had no previous knowledge of SEO or social marketing. I left our meeting confident of what I needed to do in order to boost my site, which is exactly what I wanted to gain from the session... Renée is the most friendly and professional person I have ever worked with. She is an asset to any company and brings a new insight into training. I would strongly recommend Renée to any company wishing to grow and to improve staff performance… Renee is the ultimate networker and is happy to share her contacts for the benefit of others. She is very knowledgeable and has a great network of contacts... Renée creates fantastic web content and writes our twice-weekly blog. Being results-driven, she has succeeded in increasing traffic referrals to our website and raising us swiftly through Google rankings. She also runs our social media marketing campaigns effectively and handles all related staff training in a relaxed and lively manner. She’s great to work with and bakes nice cakes!... I have received great compliments about Renée from those attending the Mildmay Job Clubs... Renée has made valued contributions to our key School Policies (such as The Equality and Diversity policy and The Learning and Teaching policy). She is extremely professional, she has a great eye for detail and can empathise with the target audience. She ensures what is written is a true reflection of what is going to happen or what needs to be said whilst encompassing all stakeholders in the process... Renée’s writing is clear and concise and we have used this in our accountancy practice to produce professional letters to our clients that they can understand. All our team are unanimous when we say Renee is a pleasure to work with and we are looking forward to continuing our strong relationship... A professional and well organised outfit that exceeded expectations. Excellent feedback from the client group who asked for more of the same... Renée has a very good reputation among learners and staff. Her learners benefitted from her expertise. She has a very good outcome from her learners. We are very happy to have Renée as part of our team at Redbridge Institute of Adult Education... Renée has a very relaxed style and is able to get on with colleagues at all levels. She is able to engage very diverse audiences when training, which she delivers in a very user-friendly way. I am more than happy to talk to any potential clients…Personable, expert, high integrity... Delegates came away from the training sessions with vital new skills and a better understanding of how they could communicate more clearly… Renée was able to run these sessions in such a way as to make them both informative and enjoyable. I was remarkably impressed with Renee’s professionalism and expertise and can honestly say that she helped us achieve 100% of the targets we had set ourselves. I would have no hesitation in recommending her… Renée demonstrates outstanding oral presentation skills and has an enthusiastic approach to the subject which promotes motivation and participation between learners... Highly effective identification of individuals' learning needs, excellent support provided as appropriate: one-to-one or as a group...
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