Having skipped most of my networking invitations over the past few months due to work commitments, holidays and funerals (my 101-year-old auntie!), I’m making up for lost time.
As you’ll know if you run a business, online social networking is brilliant for 101 reasons, but social media should be part of your wider marketing strategy. It’s also important to get out there in the real world and connect with people who you might like to do business with.
So, in the past fortnight I’ve been to four events and met some fabulous people. Of course, Networking’s not just about making new contacts. It’s about building relationships with people you already know, learning more about each other so you can recommend potential clients and remembering names and faces so they spring to mind when someone asks if you know a good accountant, designer, event planner, lawyer – or social media management company!!
Wednesday night’s barbecue overlooking the Olympic Park, high on a hotel terrace with sizzling meats, delicious salad and an abundance of bite-sized cakes, is one of my favourite business events of the year. Run by the Newham Chamber of Commerce, which is far more dynamic than it sounds, it’s more of a party than a business event. I knew loads of people, met some more that I’m sure I’ll see again and was, as ever, greedy with the chocolate brownies.
This was the scene of (one of) my most embarrassing network fails. That night five years ago when my pink suede stiletto slipped cleanly through the gap in the decking, causing me to reach out as I tumbled forward…. grabbing the closest thing to hand in order to break my fall. I grabbed hard. And the closest thing was a man. Or rather, part of a man. A rather red-faced man!! You can imagine what I grabbed…!!
This story was recounted several times during the evening, including by people who had actually witnessed it, proving that you definitely can attend a networking event and be memorable without even trying!!
Another lovely event was Andrew Segal’s lunch in Richmond. As the sun beamed down on the sparkling river outside, we listened to Royal artist-in-residence Jeremy Houghton talk about his incredible artworks for clients including the Queen, Aston Martin and Wimbledon. I admire such talent, especially when it goes hand in hand with a warm and engaging personality. Andrew’s latest book, Beads of Blood, is available on Amazon – you can pick up your bargain copy this week for only 99p!
The thing with a lunch or formal dinner is that you get to know the people around you quite well, but must make an effort to chat to others sitting further away, either before you sit down or after coffee. At the Hofburg Palace in Vienna last week, I learned that 18th century dinner guests were only allowed to speak to the people sitting directly on either side of them. No shouting across the table, talking over someone else or hand waving in front of your neighbour’s face. Not that people generally do that at the lovely dinners I’m invited to. But imagine if you were stuck next to two incredibly boring people and simply not allowed to talk to anyone else! A good case for musical chairs.
…Which leads me nicely into Saturday night’s excellent Sing Song Club at my local pub – the Chequers. The event was quickly thrown together as a fundraiser for the tragic Grenfell Tower victims, so it was, in a way, sadly oxymoronic that we had such fun. The band played with karaoke-style wording displayed on a giant screen, but with the clever addition of chords, so musicians in the audience could join in while the rest of us shook home-made percussion instruments and much-loved tambourines. We sang, danced and drank large glasses of Pimms.
The song that immediately sprang to mind for today’s blog was Don’t look back in anger, as we all sang along to that quite rowdily on Saturday, with Sue commandeering the mic and walloping out a tune. But actually, the lyrics aren’t at all appropriate for the severity and nature of the tragedy, so – instead – I’m not quoting anything. I’m just sending love, sympathy and hope to the victims and their families. So much has already been said, there’s nothing new to say. Let’s simply raise a glass, Pimms or otherwise, to a stronger, safer, healthier future for this shocking world, and hope and pray for the positivity needed to get England out of these dark times and back on track.