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Lockdown your LinkedIn with Seven Top Tips

This is a perfect time for getting your LinkedIn profile spick and span.

You are here: Home / Blog / Lockdown your LinkedIn with Seven Top Tips

March 27, 2020 By Renée Leave a Comment

Crazy times, eh? But self-isolation is not all business doom and gloom.

Almost everyone I know is working from home now and, inevitably, some businesses are already suffering at this challenging time. A couple of people have even asked whether it’s a good time to cut back on marketing? No! Of course it’s not. This situation won’t last forever, and – once life goes back to ‘normal’ – hopefully by the summer, businesses that have stepped back from marketing themselves effectively will be at a huge disadvantage.

Anyway, there’s no excuse to sit back and procrastinate… Kick back and get going! One great thing about home working, if you’re not used to it, is the time you’re saving on commuting. Skype and Zoom conference calls mean you’re not wasting time travelling from one meeting to the next, therefore freeing up valuable marketing hours.

So this is a perfect time for focusing on your business growth post-virus – and what better place to start than by getting your LinkedIn profile spick and span?

Here are a few quick tips to think about in between Netflix box sets and panic buying:

  1. Choose a fantastic profile picture
    Can’t stress enough how important your photo is. People do business with people – especially on LinkedIn, so don’t have a logo, group photo or cartoon. Be your lovely, smiling self – engaging and ready to connect.
  2. Add a background image
    The large banner space behind your photo is a wonderful opportunity to show off what you do. Make sure it grabs people’s attention, is branded and self-explanatory.
  3. Let your headline work for you
    Your headline (or tagline) doesn’t have to be your job title – you can give a clear description of what you’re offering to potential clients. Loads of people will see this if you’re active on LinkedIn, and it’s a brilliant opportunity to sell yourself and your services.
  4. Summary or story?
    Your LinkedIn summary doesn’t need to be a boring rendition of your CV. Write as you speak – enchant people with your personal story or explain why your work matters. What can you do for them? Why should they connect with you?
  5. Be convincing
    LinkedIn’s rankings of over-used buzzwords include: ‘experienced’, ‘specialised’, ‘focused’, ‘strategic’, ‘passionate’ and ‘expert’. Nothing wrong with describing yourself like this, but make sure you’re able to actually demonstrate to people that you have these qualities.
  6. Show off your skills
    List skills that are relevant to you – one that you actually have. This means that other people can endorse you, which strengthens your credibility. I sometimes meet people who don’t rate endorsements – and it’s true, I’ve been endorsed from time to time by people who’ve never actually experienced whatever it is they’ve endorsed me for. But there’s no doubt that a good bank of endorsements helps to increase your credibility. And it’s nice to endorse other people – we could all do with a quick boost at the moment.
  7. Ask for recommendations
    A personal testimonial from someone who can genuinely substantiate your work is fantastic! Don’t feel shy or embarrassed to ask – if they’ve been happy with your services, there’s really no good reason why they should object to spending a few minutes telling the world.

I received an email this week from the British Association of Women Entrepreneurs (BAWE) to remind us that we’re not falling into a black hole; we’re entering a tunnel – and there is always light at the other end. Normal life’s on hold right now, but it’s not cancelled, it’s simply postponed. It’s true, right?

My ‘normal’ includes providing training via Skype and Zoom anyway, so if you fancy some 121 support please get in touch. I’m not going anywhere for the next few weeks… And, during lockdown I’m happy to help out by providing 90 minutes coaching for the price of 60 minutes.

Yes please – book me a session!

Category iconBlog Tag iconLinkedIn,  LinkedIn coaching,  linkedin training,  linkedin workshop

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Renée is an amazing writer who is the author of some fantastic blogs… very informal and conversational, she talks TO the reader rather than at them. She uses a lot of humour, she doesn't take herself too seriously and isn't scared to laugh at herself; a bit of naughtiness included too for added spice(!)… I asked Renee to help me understand SEO and how to improve my site. We had a one to one session in which she explained in detail everything I needed to know. Her explanation was clear and fully understandable, which was great for me as I had no previous knowledge of SEO or social marketing. I left our meeting confident of what I needed to do in order to boost my site, which is exactly what I wanted to gain from the session... Renée is the most friendly and professional person I have ever worked with. She is an asset to any company and brings a new insight into training. I would strongly recommend Renée to any company wishing to grow and to improve staff performance… Renee is the ultimate networker and is happy to share her contacts for the benefit of others. She is very knowledgeable and has a great network of contacts... Renée creates fantastic web content and writes our twice-weekly blog. Being results-driven, she has succeeded in increasing traffic referrals to our website and raising us swiftly through Google rankings. She also runs our social media marketing campaigns effectively and handles all related staff training in a relaxed and lively manner. She’s great to work with and bakes nice cakes!... I have received great compliments about Renée from those attending the Mildmay Job Clubs... Renée has made valued contributions to our key School Policies (such as The Equality and Diversity policy and The Learning and Teaching policy). She is extremely professional, she has a great eye for detail and can empathise with the target audience. She ensures what is written is a true reflection of what is going to happen or what needs to be said whilst encompassing all stakeholders in the process... Renée’s writing is clear and concise and we have used this in our accountancy practice to produce professional letters to our clients that they can understand. All our team are unanimous when we say Renee is a pleasure to work with and we are looking forward to continuing our strong relationship... A professional and well organised outfit that exceeded expectations. Excellent feedback from the client group who asked for more of the same... Renée has a very good reputation among learners and staff. Her learners benefitted from her expertise. She has a very good outcome from her learners. We are very happy to have Renée as part of our team at Redbridge Institute of Adult Education... Renée has a very relaxed style and is able to get on with colleagues at all levels. She is able to engage very diverse audiences when training, which she delivers in a very user-friendly way. I am more than happy to talk to any potential clients…Personable, expert, high integrity... Delegates came away from the training sessions with vital new skills and a better understanding of how they could communicate more clearly… Renée was able to run these sessions in such a way as to make them both informative and enjoyable. I was remarkably impressed with Renee’s professionalism and expertise and can honestly say that she helped us achieve 100% of the targets we had set ourselves. I would have no hesitation in recommending her… Renée demonstrates outstanding oral presentation skills and has an enthusiastic approach to the subject which promotes motivation and participation between learners... Highly effective identification of individuals' learning needs, excellent support provided as appropriate: one-to-one or as a group...
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