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Is your business marketing like a bad blind date?

Even accurate information may be misrepresentative to others online...

You are here: Home / Blog / Is your business marketing like a bad blind date?

September 30, 2022 By Renée Leave a Comment

A recent conversation with friends reminded me of a date I went on a few years ago, and the fact that how you present yourself online may be misrepresentative to others, even if it’s technically accurate.

It wasn’t actually a blind date; the man in question popped up whilst I was online dating. He’d worked in antiques for over 20 years, had travelled the world through that job, and had recently moved to an upmarket area not far from my home.  He looked very nice and had a shy, gentle, almost enigmatic smile.

Excited about the date, I arrived in the restaurant early. When my date arrived, he was indeed very nice; however, he didn’t meet my expectations based on the information he’d given. He did work in antiques, that was true, but he was a delivery person rather than an antiquities expert. His global travel was to deliver customers’ purchases safely and he’d never actually had a holiday outside of the UK. He did live within the boundary of the prosperous area he’d told me,  but on a rough estate at the edge of town, where knife crime was rife.

None of those factors alone would have stopped me from seeing this man again, however – the reason he’d smiled so enigmatically was that he had a mouth full of missing teeth!

Nothing he’d told me was untrue, and he didn’t say anything in a deceitful way.  He was as open and honest as he could be.

Transpose this into a business scenario. Do you describe yourself and/or your products and services in a clear, precise way? I’m sure you’ll answer yes… Now look again, this time through your potential clients’ eyes. Is your description open to interpretation? Could there be a miscommunication based simply on their expectations misaligning with yours?

Social media is the perfect forum to showcase your offering – just give an extra couple of minutes thought to be as sure as possible that the person at the other end will appreciate exactly what you’re offering in the way you intend.

In other news…

If you’re thinking about booking a 121 Power Hour, you’ll be pleased to know that I’m offering a 10% discount to anyone who networks in the same groups as I do. This includes YBC, ELBP, Havering Means Business, Redbridge Chamber of Commerce, Barking & Dagenham Chamber of Commerce or the AJBN. Offer applies to any sessions booked before 1st November and carried out during the rest of 2022.

Category iconBlog Tag iconsocial media,  social media marketing

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Renée is an amazing writer who is the author of some fantastic blogs… very informal and conversational, she talks TO the reader rather than at them. She uses a lot of humour, she doesn't take herself too seriously and isn't scared to laugh at herself; a bit of naughtiness included too for added spice(!)… I asked Renee to help me understand SEO and how to improve my site. We had a one to one session in which she explained in detail everything I needed to know. Her explanation was clear and fully understandable, which was great for me as I had no previous knowledge of SEO or social marketing. I left our meeting confident of what I needed to do in order to boost my site, which is exactly what I wanted to gain from the session... Renée is the most friendly and professional person I have ever worked with. She is an asset to any company and brings a new insight into training. I would strongly recommend Renée to any company wishing to grow and to improve staff performance… Renee is the ultimate networker and is happy to share her contacts for the benefit of others. She is very knowledgeable and has a great network of contacts... Renée creates fantastic web content and writes our twice-weekly blog. Being results-driven, she has succeeded in increasing traffic referrals to our website and raising us swiftly through Google rankings. She also runs our social media marketing campaigns effectively and handles all related staff training in a relaxed and lively manner. She’s great to work with and bakes nice cakes!... I have received great compliments about Renée from those attending the Mildmay Job Clubs... Renée has made valued contributions to our key School Policies (such as The Equality and Diversity policy and The Learning and Teaching policy). She is extremely professional, she has a great eye for detail and can empathise with the target audience. She ensures what is written is a true reflection of what is going to happen or what needs to be said whilst encompassing all stakeholders in the process... Renée’s writing is clear and concise and we have used this in our accountancy practice to produce professional letters to our clients that they can understand. All our team are unanimous when we say Renee is a pleasure to work with and we are looking forward to continuing our strong relationship... A professional and well organised outfit that exceeded expectations. Excellent feedback from the client group who asked for more of the same... Renée has a very good reputation among learners and staff. Her learners benefitted from her expertise. She has a very good outcome from her learners. We are very happy to have Renée as part of our team at Redbridge Institute of Adult Education... Renée has a very relaxed style and is able to get on with colleagues at all levels. She is able to engage very diverse audiences when training, which she delivers in a very user-friendly way. I am more than happy to talk to any potential clients…Personable, expert, high integrity... Delegates came away from the training sessions with vital new skills and a better understanding of how they could communicate more clearly… Renée was able to run these sessions in such a way as to make them both informative and enjoyable. I was remarkably impressed with Renee’s professionalism and expertise and can honestly say that she helped us achieve 100% of the targets we had set ourselves. I would have no hesitation in recommending her… Renée demonstrates outstanding oral presentation skills and has an enthusiastic approach to the subject which promotes motivation and participation between learners... Highly effective identification of individuals' learning needs, excellent support provided as appropriate: one-to-one or as a group...
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