Creative LinkedIn headlines, a breakdown and witches & wicked bodies

It’s been a week of business meetings, training sessions and, yet again, cakes and pink wine!!

From creating a strategy for world domination with a fantastically whacky, potential client in Covent Garden’s Patisserie Valerie, to networking at the heaving Doyle Club, the excessive number of words in this sentence correlates with the extreme amount of deliciousness I consumed during my working week!

I’m hoping the moderator of my creative writing group won’t see that last paragraph – very naughty of me.  In my defence, it’s my birthday weekend so I am allowed to say anything…  And as you can imagine, that means more chocolate, more wine, more fun…

Creative writing can be a huge asset when it comes to LinkedIn headlines.  A memorable tagline that markets your business and reinforces your brand sets you apart from competitors. It also enables you to introduce those all-important keywords into your profile.  My LinkedIn training session at Liverpool Street was full this week, with a few hopeful latecomers sadly being turned away for elf and safety reasons – the room was overcrowded.  I met some fantastic people with dynamic businesses, all eager to improve their LinkedIn marketing skills.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingSo, after a week of working hard, I took a couple of hours off on Friday to visit the Witches and Wicked Bodies exhibition at the British Museum.  If you think the name sounds intriguing, you’d be right.  I wandered around with someone who I was able to check out first on LinkedIn. We both work in the social sphere – me in social media, he in social innovation. He was less impressed with the witches; I have to say, it wasn’t the most exciting exhibition.  One of my Facebook friends asked if I was there searching out ancestors – it made me laugh, but no.

Of course, you can only seek out people on LinkedIn – or any social media – if you know a little about them.  There’s someone I’d love to find but I have absolutely no starting point.  On Saturday night – shortly after my birthday ended and sleepily heading home, the car broke down on the M11.  2am, heavy rain and no emergency chocolate, with a phone almost out of battery… not the best end to the day.

Shivering on the hard shoulder, the welcome sight of a stranger pulling over, running towards us, offering assistance, a phone, an umbrella…  official help arrived at the same time, so we didn’t actually need this lovely man’s help, but I would really like to find him to say thank you properly.  I know it’s a long shot, but if you happen to overhear a man – or see him on social media – saying he stopped on the M11in the early hours of Sunday morning, please let me know…

So Sunday started late for me.  I was up in time to pay my respects to the heroes who fought for our freedom though.  Working closely – and being friends with – serving and ex-military personnel, it all has more meaning now.  I wear my poppy with pride and don’t only remember the fallen on Remembrance Day, but every day.

Gary Numan once said, ‘Here in my car, where the image breaks down; will you visit me please if I open my door In cars.’  I usually prefer not to entertain strangers in my car, but if you’d like an improved image on social media I will certainly open my door!  Email for more info, or ask me here: @WeekendWitch.

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