Blogging: keywords that come back to bite your bum

June 21, 2018 By Renée Leave a Comment

I’ve waited a long time for TV stardom. Not since my BBC appearance with Prince William have I received so much media attention…

I’ve run training courses on the art of blogging and, obviously, driven home the importance of incorporating keywords into website content so that businesses can be found easily for that particular thing. Websites benefit from blogging due to increased traffic, businesses benefit by establishing their expertise, and potential customers benefit by being offered the product or service they require in a smooth, seamless fashion.

When I blogged about my Club 18-30s holiday I didn’t mark the tour operator’s name as a keyword, as I aim to be found for social media marketing, training, LinkedIn coaching and plain English business writing. They’re my keywords. The 18-30s story was just a bit of fun. But what GOES ONLINE STAYS ONLINE! When 18-30s decided to close its doors on 24-hour partying, cocktails and banging on the beach, the media did a quick online search for its own keywords – and bingo! Up I popped!!

So it was this blog, written a few years ago, that led to Radio 5 interviewing me – and, subsequently – to BBC’s The One Show requesting my presence at a filming session to be shown on a Friday night’s prime time TV.

Filming was a lot of fun! The crew met me at the allotted location with their cameras, lights and boom boom equipment, and presented me with a delicious cocktail. (Mocktail actually – well, it was only 9am and we’re not in Ibiza in 1984 now.) I was astounded by the amount of time it takes to put together a one-minute snippet of film. Three hours later I was recounting my story for the umpteenth time and we were all firm friends.

So, three questions….

Are you using your keywords to their best advantage?
Can you create interesting stories that may not be directly about your business but link back to it in some way, giving a new audience the opportunity to find you?
Do you stay mindful that what you post on social media stays there for a very long time?

If you’ve answered no to any of these, I’ll be happy to give you some tips to set you on the right path – the path to social media marketing success, I mean, not to wild teenage holidays!

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Renée is an amazing writer who is the author of some fantastic blogs… very informal and conversational, she talks TO the reader rather than at them. She uses a lot of humour, she doesn't take herself too seriously and isn't scared to laugh at herself; a bit of naughtiness included too for added spice(!)… I asked Renee to help me understand SEO and how to improve my site. We had a one to one session in which she explained in detail everything I needed to know. Her explanation was clear and fully understandable, which was great for me as I had no previous knowledge of SEO or social marketing. I left our meeting confident of what I needed to do in order to boost my site, which is exactly what I wanted to gain from the session... Renée is the most friendly and professional person I have ever worked with. She is an asset to any company and brings a new insight into training. I would strongly recommend Renée to any company wishing to grow and to improve staff performance… Renee is the ultimate networker and is happy to share her contacts for the benefit of others. She is very knowledgeable and has a great network of contacts... Renée creates fantastic web content and writes our twice-weekly blog. Being results-driven, she has succeeded in increasing traffic referrals to our website and raising us swiftly through Google rankings. She also runs our social media marketing campaigns effectively and handles all related staff training in a relaxed and lively manner. She’s great to work with and bakes nice cakes!... I have received great compliments about Renée from those attending the Mildmay Job Clubs... Renée has made valued contributions to our key School Policies (such as The Equality and Diversity policy and The Learning and Teaching policy). She is extremely professional, she has a great eye for detail and can empathise with the target audience. She ensures what is written is a true reflection of what is going to happen or what needs to be said whilst encompassing all stakeholders in the process... Renée’s writing is clear and concise and we have used this in our accountancy practice to produce professional letters to our clients that they can understand. All our team are unanimous when we say Renee is a pleasure to work with and we are looking forward to continuing our strong relationship... A professional and well organised outfit that exceeded expectations. Excellent feedback from the client group who asked for more of the same... Renée has a very good reputation among learners and staff. Her learners benefitted from her expertise. She has a very good outcome from her learners. We are very happy to have Renée as part of our team at Redbridge Institute of Adult Education... Renée has a very relaxed style and is able to get on with colleagues at all levels. She is able to engage very diverse audiences when training, which she delivers in a very user-friendly way. I am more than happy to talk to any potential clients…Personable, expert, high integrity... Delegates came away from the training sessions with vital new skills and a better understanding of how they could communicate more clearly… Renée was able to run these sessions in such a way as to make them both informative and enjoyable. I was remarkably impressed with Renee’s professionalism and expertise and can honestly say that she helped us achieve 100% of the targets we had set ourselves. I would have no hesitation in recommending her… Renée demonstrates outstanding oral presentation skills and has an enthusiastic approach to the subject which promotes motivation and participation between learners... Highly effective identification of individuals' learning needs, excellent support provided as appropriate: one-to-one or as a group...
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