Beautiful texts, deserving people and conquering the digital universe

It’s been a busy week.  And an awesome one.  I’ve written many times about the wonderful: Soldiering On through Life Trust.  This amazing military charity has just announced the finalists for its 2016 awards, an incredibly inspirational bunch of people and organisations that have ‘given back,’ overcome adversity and supported the military community.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingThese truly deserving finalists were roll-called by actress Amanda Redmond at a celebratory reception held at the House of Lords.  Champagne flowed as swiftly as the Thames below us, and so did tears, as people shared their stories whilst munching on duck canapés.  I tweeted photos throughout the evening, although somewhat distracted by chatting to a Viscount and a space station designer.  Now there’s a meeting I’d like to attend out on site!

Not quite the physical universe, but certainly conquering the digital one, on Thursday I had the pleasure of attending a seminar on Shazam.  Well that’s quite possibly my favourite app!  So obviously I snapped up my seat when it was offered and traipsed to Baker Street to listen to Sam the Man from Shazam explain, with music of course, and a completely entertaining spiel, how Shazam is conquering the marketing market.  Its business benefits far exceeded my expectations and I’ll be talking about them from now on in my social media workshops.  Like to know more? Click here!

After all that excitement I decided to go AWOL for a while and met up with Philip at the British Library.  Now this surprised me… I’ve been there many, many times, held social media training sessions in the business area, enjoyed lunch in the restaurant, cakes in the café bar and visited temporary exhibitions, but I’d never looked at the permanent collection on display.

This is one of the most fascinating collections of text I’ve ever seen!!  Beautiful calligraphy from Henry VIII and Anne Boleyn sits displayed opposite Paul McCartney’s scribbled lyrics to a whole range of Beatles hits, while across the room the Magna Carta lies imposingly in a glass case, close to Leonardo da Vinci’s notebook and Handel’s Messiah – handwritten by the composer.  (Much of the fruits of this labour is available on Shazam, so my day actually turned full circle.)

One of my favourites there is the Lindisfarne Gospels – beautiful as it is, but more so for the memories it evokes of when Marion and I crossed the causeway to Holy Island.  Lindisfarne is peaceful, spiritual and historic.  We ate toasted brie and cranberry sandwiches in the little café before visiting a Viking Exhibition. Funny, the things you remember…

This is my most disliked Beatles song, yet it was still quite captivating to see its lyrics jotted down on a notebook page, kept for posterity and now there for the public’s visual entertainment.  “I love you, I love you, I love you… that’s all I want to say. Until I find a way, I will say the only words I know that you’ll understand.”

If your clients don’t understand your words you won’t get far in business.  If you’d like website copy that engages and drives customers towards your end goal, call today for a quote.  Or ask me here: @WeekendWitch.

(Photo credit: Dennis Gimes)

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