Next week marks 25 years since Princess Diana’s fateful crash in the Pont de l’Alma tunnel in Paris. Hard to believe that a quarter of a century has passed since this lovely lady’s fairytale-to-nightmare story reached its tragic pinnacle.
I sat glued to the TV all that day with a box of tissues to hand, reliant on the broadcaster to feed the details as they became available. Of course, social media didn’t exist back then. News didn’t exactly travel by pigeon, but compared to today it might as well have.
Sharing information, feelings or having a general discussion all meant picking up the phone and speaking to friends and family individually. Had it been around, Diana would undoubtedly have been one of the leading influencers; her fashion sense, blonde locks, mothering strategies, life choices – every aspect of her existence would have been shared online, scrutinised, copied and discussed. She’d have been an Instagram sensation – we all know that.
Her daughter-in-law Kate, queen-in-waiting, has almost 14 million Instagram followers. That’s small cheese though, compared to some of the world leaders on the platform. Cristiano Ronaldo has topped the list for a few years with a whopping 477 million followers, according to good ol’ Wikipedia. Apparently Kylie Jenner is the most followed woman on Insta with over 366 million followers; it used to be Ariana Grande – also the highest placed musician. She toppled from that spot fairly recently and the current musician gracing first place is Selena Gomez, with over 342 million followers. I have to admit, I had to google her…
We don’t yet know how any form of media will behave in another quarter of a century, but we do know what’s going on right now, and if you’re not maximising it today for your business you could be missing out on a fantastic opportunity to influence others. You don’t need millions of followers; you need a steadily growing community that will share your posts and support your business.
If you’d like to chat about ways to improve your Instagram presence, performance or stats, do get in touch. Either give me a shout via Instagram messaging – or any other social media platform for that matter – or, if you prefer, drop me an email: firstname.lastname@example.org.
I may be no Kylie Jenner, but a remarkable number of people commented that they saw me on Gogglebox last week… #fiveminutesoffame! I haven’t shared that on any of my business socials though…
On a final note, thank you to my very patient business mentor Simon Lewin for, this week, kickstarting the inspiration that got me off my bum! (He knows what I’m talking about!)