If you’re using LinkedIn to keep in touch with your community and target customers, there are a few interesting changes coming your way. (And if you’re not, why not??)
Here’s what you need to know…
- LinkedIn’s visual identity is being revamped. The new look is – according to LinkedIn’s blog – simpler to use, more modern, intuitive and welcoming than before, as well as being easier to navigate.
The blog says that “the new LinkedIn experience is warmer and embodies our diverse, inclusive and trusted community.” I’m not too sure what that means exactly, but it’s a fact that using social media gives us a warm, cuddly feeling; yes, it’s actually been proven to activate dopamine and oxytocin in our brains – the love hormones; that’s why it can be so addictive!
Anyway, in this case, LinkedIn has extended its colour palette and added more curvy shapes to the layout. It’s also more streamlined and less fussy.
- Importantly, a range of accessibility measures have been put in place, such as text scaling and better contrast emphasis to enhance readability. That will help me when I’m peering at my phone, trying hard to focus without scrambling around in my bag for glasses.
- To improve inclusivity and diversity, LinkedIn has added “new illustrations that showcase people with different abilities, diverse backgrounds and ethnicities, so that everyone can see themselves and feel welcome.” Well, that’s always a good thing.
- LinkedIn is also rolling out stories in the same way that Facebook and Instagram do. It’s nicely described as a replacement for “those essential water cooler moments.”
- You can start a Zoom meeting with someone directly from a message thread, making the process of connecting face to face much easier.
Obviously, I go on and on about the benefits of LinkedIn as coaching people to use it effectively is a large part of my business – but I couldn’t say it any more eloquently than the perfect paragraph they’ve already written:
“LinkedIn is no longer just a place to just find people. It’s a place of personal and professional growth, a place of business growth, a place of economic growth, and a place that makes a difference in professional lives. It’s a community where you can be inspired, build relationships and discover unexpected opportunities. Whether we’re navigating a COVID downturn or post-COVID recovery, addressing an existing skills gap or a coming skills revolution, breaking systemic barriers to equal opportunity, or tackling whatever else defines work in the future, we’re fully committed to continuing to provide the tools and experiences that will let every professional connect to the right opportunities for them.”
If you’d like to know more about LinkedIn’s changes, click here to read the full blog.
Or, if you’d like a Zoom coaching session to bring you up to speed on the ways you can make LinkedIn work more effectively for you, simply click here.