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A creative way to update your marketing for 2021

Do you have a robust marketing strategy in place for 2021?

You are here: Home / Uncategorized / A creative way to update your marketing for 2021

December 6, 2020 By Renée Leave a Comment

20-20: the term for perfect vision. Well, this year has no way been perfect, but it’s certainly been one we’ll look back on with clarity for quite some time; until eventually, as with all things, the details will become part of our shared history.

From a business perspective, digital marketing obviously took priority for many months as firms relied on online trading to replace their physical business. For some, this meant tentatively turning to social media for the first time, while for others, it was an increase in the time and effort dedicated to promoting themselves via Facebook, Instagram, Twitter – even LinkedIn, which is not usually a storefront.

The world is different now, which is why it’s really important to have a robust marketing strategy in place as we approach 2021. It’s a time for refreshing old habits and setting out a way to make your business prominent, whether or not you’ll be able to trade face-to-face (mask-to-mask?) or solely online.

One brilliant example of a switch from physical trading to online marketing can be witnessed in the skills of silversmith Jill Bell, one of my favourite jewellers. I met Jill a few years ago at a business expo in Spitalfields where we were each displaying our wares. My display consisted of a pop up banner and a bunch of leaflets explaining how I help clients to manage their social media more effectively. Jill, on the other hand, had a table covered with gorgeous pieces of handmade silver jewellery, many of which were sold that day.

Throughout lockdown, much of my business revolved around coaching people to improve their LinkedIn profiles. I always stress that LinkedIn is a person-to-person platform – it’s very much about letting other people ‘meet’ you, and see your skills, expertise, personality etc. It’s not a place for hard sells and it’s definitely not a shop.

What Jill does is this… She photographs a piece of exquisite jewellery then writes about its background, influences and anything relevant and interesting to the design or materials used. No mention of price. Nothing to say it’s for sale. Just a snapshot of something she’s created and is proud of. Simple as that.

When she displayed a stunning moonstone necklace with a couple of sprigs of hammered silver mistletoe, and wrote about the magical properties of the moonstones and a description of the historical symbolism of mistletoe, I couldn’t resist. It’s now hanging nicely around my neck.

(Jill’s also on Instagram.)

If you’d like some guidance on making the most of LinkedIn, please get in touch. I’m fully booked until the new year, but happy to take bookings from mid January onwards.

Wishing you a Christmas that’s happy, healthy, peaceful and full of as much fun as possible under the circumstances!

Category iconUncategorized Tag iconLinkedIn,  LinkedIn coaching,  linkedin training

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Happy clients say…


Renée is an amazing writer who is the author of some fantastic blogs… very informal and conversational, she talks TO the reader rather than at them. She uses a lot of humour, she doesn't take herself too seriously and isn't scared to laugh at herself; a bit of naughtiness included too for added spice(!)… I asked Renee to help me understand SEO and how to improve my site. We had a one to one session in which she explained in detail everything I needed to know. Her explanation was clear and fully understandable, which was great for me as I had no previous knowledge of SEO or social marketing. I left our meeting confident of what I needed to do in order to boost my site, which is exactly what I wanted to gain from the session... Renée is the most friendly and professional person I have ever worked with. She is an asset to any company and brings a new insight into training. I would strongly recommend Renée to any company wishing to grow and to improve staff performance… Renee is the ultimate networker and is happy to share her contacts for the benefit of others. She is very knowledgeable and has a great network of contacts... Renée creates fantastic web content and writes our twice-weekly blog. Being results-driven, she has succeeded in increasing traffic referrals to our website and raising us swiftly through Google rankings. She also runs our social media marketing campaigns effectively and handles all related staff training in a relaxed and lively manner. She’s great to work with and bakes nice cakes!... I have received great compliments about Renée from those attending the Mildmay Job Clubs... Renée has made valued contributions to our key School Policies (such as The Equality and Diversity policy and The Learning and Teaching policy). She is extremely professional, she has a great eye for detail and can empathise with the target audience. She ensures what is written is a true reflection of what is going to happen or what needs to be said whilst encompassing all stakeholders in the process... Renée’s writing is clear and concise and we have used this in our accountancy practice to produce professional letters to our clients that they can understand. All our team are unanimous when we say Renee is a pleasure to work with and we are looking forward to continuing our strong relationship... A professional and well organised outfit that exceeded expectations. Excellent feedback from the client group who asked for more of the same... Renée has a very good reputation among learners and staff. Her learners benefitted from her expertise. She has a very good outcome from her learners. We are very happy to have Renée as part of our team at Redbridge Institute of Adult Education... Renée has a very relaxed style and is able to get on with colleagues at all levels. She is able to engage very diverse audiences when training, which she delivers in a very user-friendly way. I am more than happy to talk to any potential clients…Personable, expert, high integrity... Delegates came away from the training sessions with vital new skills and a better understanding of how they could communicate more clearly… Renée was able to run these sessions in such a way as to make them both informative and enjoyable. I was remarkably impressed with Renee’s professionalism and expertise and can honestly say that she helped us achieve 100% of the targets we had set ourselves. I would have no hesitation in recommending her… Renée demonstrates outstanding oral presentation skills and has an enthusiastic approach to the subject which promotes motivation and participation between learners... Highly effective identification of individuals' learning needs, excellent support provided as appropriate: one-to-one or as a group...
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