Renee

Global business, LinkedIn profiles and Viking Pirate Women

Sometimes when we’re introduced to people through random conversations, we make business contacts that help us immensely in our work, but to add sugar on the top, we can build relationships that turn into valuable friendships. This has been the case with Kathryn.

A client introduced me to Kathryn a couple of years ago. (He wasn’t a client at the time; he is now). I was looking for a recommendation for a professional service, and he’d engaged her for something similar. Hence an introductory email and we were good to go.

One of the most fantastic things about our digital age is the ability to work with clients and suppliers anywhere in the world. I’ve worked with businesses across the globe from the Netherlands to Australia, via the Ukraine and USA, and my lovely team are all over the place. Kathryn hails from Sedona, a beautiful area of Arizona with russet-red mountains; an oasis of lush landscape settled like a jewel in the heart of the desert.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingKathryn’s in Europe for a couple of months, so we met up to spend a day at the Design Museum in Kensington.  I once went to the Commonwealth Institute on a school trip and this new museum stands in its place. It’s interesting – the Commonwealth Institute slowly vanished as the commonwealth itself shrunk, yet today’s displays include a history of global communication that reflects the globality of our history.

SImaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritinghe’s immensely good company, and stunned me with the title of the lecture she’ll be giving later this month at a Danish conference: Viking Pirate Women! How cool is that?! She’s an expert in medieval literature and this is an opportunity to discuss something that I, for one, don’t encounter on a daily basis. Do you?

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywriting

Doubt they looked like this in Viking times…

Princesses and queens fighting for their thrones, avenging their husbands’ executions and avoiding marriage: these are just a few of the reasons these women took to the seas – often disguised as men in order to secure their places on-board. Sounds very Game of Thrones-ish. Compared to that, we almost live in boring times. They’d have had a few tasty posts if social media had been around in those days, that’s for sure.

While Kathryn’s having fun entertaining and educating the conference delegates in Denmark, I’ll be right here in England, educating people all over the world on the effective use of LinkedIn.  In case you didn’t get my newsletter this month, I’m offering LinkedIn coaching sessions for the introductory price of only £75 – all via Skype, so you don’t have to leave your office. Or home, if you work from home. I’d prefer no pyjamas, but I’ll leave it up to you.

The session covers an awful lot for an hour, so be prepared for fast, hard work – but you’ll achieve so much! An awesome profile, improved search engine status and the ability to find the right people to help you in business. You can click here if you’d like to book a session or find out more – or to sign up to the mailing list for hints and tips on social media.

As tempting as it was to search out an 80s vintage classic Adam Ant lyric, these far less trendy words – actually quite shocking for children – flew into my mind: “We kindle and char, inflame and ignite, … we burn up the city, we’re really a fright.”  With visions of people on Tinder throwing down their reading material so they can hit the town and terrorise the community, this is a good example of the opposite image you want to portray on LinkedIn!! Agree? Let’s chat further! You can message me on LinkedIn, of course – or ask me here: @WeekendWitch.

Lyrics credits: Songwriters: F Xavier Atencio, George Edward Bruns · Published by: Lyrics © Walt Disney Music Company

Corporate Vision Magazine’s Award for CEO of the Year goes to…

I’m celebrating!!

Having received a prestigious business award (and no, it’s not a chocolate trophy from Thorntons!!) I’m inviting you to share in the celebrations with bubbly, home-made muffins and discounts!

I’m very proud that Corporate Vision has named me as CEO of the Year for London, 2017.

In addition, I have been named in the UK Independent Business Honours for Excellence in Training, Coaching and Instruction.

This recognition came as a very welcome honour – and complete surprise!  Well, shock really.  After all, I’m not the largest social media agency in London, which proves yet again that size doesn’t matter – especially when you have good quality online visibility.

Here’s a larger version  of the article for those of us who don’t like tiny print, or you can read it in Corporate Vision’s March 2017 edition on page 88.

CV article

In case you don’t know the magazine, Corporate Vision features topics such as business strategy, emerging trends and the various challenges facing businesses today. The annual awards are research-based, with the panel shortlisting candidates and selecting winners based on information including industry journals, local and national press and client testimonials.

My thanks to the teams at Corporate Vision for choosing me in both categories – and even bigger thanks to those of you who have written testimonials and recommendations, both for my website and on LinkedIn.

So, to celebrate that my training is now officially ‘excellent,’ I’m offering 15% off all courses booked before 30th April 2017 and delivered before July. I’ll bring along my home made muffins (you can choose the flavour) and a bottle of bubbly! Drop me an email or chat via social media if you’d like to find out more..

Being too cute, poetry workshops and the perils of conference calling

I didn’t like Donny Osmond back in the day. His cutesy image irritated me, even before I knew the difference between cute and sexy. I didn’t particularly like his voice – or his songs and, anyway, I was a firm David Cassidy girl and you couldn’t be both! Gill, on the other hand, has loved him since she was about five, so when tickets went on sale for his London show I snapped them up.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingAnd now, I have to admit, this man is a legend in his own time.  Fifty years in show business and not a scuff mark on him. No one dishes the dirt because there is none to be dished.  He is a true showman and, it appears, a gentleman.  The concert was fab and I’ve finally exonerated myself after several doghouse years as a result of the ER fiasco. I won’t bore you with that story now, you may have already heard it, but Gillian will be nodding at this point. (Although the Toblerone issue is now pending…)

One thing that made me laugh this week was the story of a man (who shall remain nameless) who took part in a conference call while working from home. The call was dragging on, so he took his iPad into the loo (multi-tasking!) – quite forgetting that it was an open-mike call!! I’m laughing again as I’m typing.  Embarrassing!!

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingHuge thanks to everyone who come along to the opening night of Traditions, at the Pavilion Art Gallery in Mile End. It’s another fantastic exhibition curated by Katja of Art Catcher, and I met some incredibly talented and creative people. As a result, I’ve been asked if I’ll run a poetry workshop. I love that! It makes a nice change from social media workshops, although I love those too.

Poetry workshops give people space to explore their creativity away from the workplace, but without venturing too deeply into the artistic zone – ie: no mess. It allows you to dig deep into your soul, or simply express what’s on your mind in an inspired environment. I’m looking forward to that!

I don’t know the Osmond songs well, but I do like this one, and the final lyrics are so reminiscent of business days gone by that, in the context of my social media work it’s almost funny. “I’m just a little old-fashioned; it takes more than physical attraction. My initial reaction is, honey, give me love… Not a facsimile of.”

If you’re interested in exploring your inner depths through a poetry session (or business depths through the usual social media ones), give me a call on the number at the top of the page, or ask me here: @WeekendWitch.
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That song wasn’t actually written by The Osmonds, but by Jones Jr, David H / Brown Jr, Wade / Bristol, Johnny William

Succeeding in business, being accountable and taking my hand

I don’t make new year’s resolutions.  Well I sort-of do, but I don’t tell people. That way, when I don’t stick to them there’s no one to make me feel guilty.  Apart from me, and I expect it of myself, so I just shrug and say, Oh well, shouldn’t have set myself up to fail. Except that no one likes failure, which is why I think it’s best to avoid them in the first place.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingIn business, we can’t fail; it’s as simple as that. To succeed, we need to set strategic business goals and follow a clear growth plan.  New year resolutions for business… Yeah, yeah, I say that every year, then ignore my own time management advice and go through the first six months being distracted by art galleries, lunches in London and the theatre. I then spend the next three months telling myself that one of the advantages of being Jewish is celebrating a new year in September, and therefore a second crack at the resolutions whip. The final three months fly by in a whirl of Christmas plans, with the happy knowledge of another new year on the horizon and that’s the time for resolutions!

I say this light-heartedly, of course. I wouldn’t have been in business for 20 years if that really was my attitude, although I do admit to needing reigning in every now and then. I’m doing that now.

Becoming VAT registered this month means that I must must must keep a tighter control on my accounts: retaining receipts, recording on-line business expenditure and invoicing on time. It’s boring, I don’t like it.  Fortunately Kirsty, the lovely VAT lady at my accountants, will do most of the dreary stuff, but I know I have to keep up my end.

And that’s the thing with resolutions: accountability.  With my VAT, I’ll be accountable to Kirsty and the tax office.  With my social media management clients, I’m obviously accountable to them – and they come first, every time.  But for everything else, I’m accountable to me and that’s not ideal. So now I’ll be accountable to you.

Here we go… my business plans for this year are to publish some books (Jo has already formatted them), update my website and organise some open social media training workshops in London. There’s a great café in Shoreditch where we had brunch on new year’s day, and it has a private room downstairs that will be perfect for a few hours of social media marketing and LinkedIn secrets. Let me know if you’re interested in coming along and I’ll sort out some dates for the spring.

If you don’t have a good solid overall plan for your business, at least make sure the social media is well organised. I’ll be happy to help if you need any guidance – that’s one area I make sure I’m on top of at all times.

And on a personal level… the obligatory post-Christmas diet? I had planned that, but I try to eat healthily all the time and I take my vitamins when I remember. I have no intention of abandoning my chocolate collection, so I’ll just stick to avoiding bread and gluten, and aim to eat more fruit. How’s that? I will walk for thirty minutes each day and cycle on the exercise bike at least three times a week. Just writing that has made me feel pleased with myself, so mission accomplished. I’ll never double book on Wednesday nights when I have my life drawing class and I’ll write more poetry for the upcoming exhibitions in which I’ve been invited to show my work. Plans, plans, plans…

Trying to think of a song about plans, this was the first (and only) thing that popped into my head! “We’re only making plans for Nigel; we only want what’s best for him. We’re only making plans for Nigel – Nigel just needs this helping hand.” I don’t know many Nigels, but I do know about social media planning. If you’d like a helping hand, feel free to take mine.  Give me a call – or ask me here: @WeekendWitch. Wishing you a happy, healthy, successful and brilliant 2017!! X

Religious bath music, beautiful breakfasts and the most successful mailshot ever

Breakfasts are not what they were; they’re so much more innovative and delicious. I’m typing this one handed while I eat my beautifully piled up roasted butternut squash with smashed avocado, crisply basil, pumpkin seeds and a touch of chilli, topped with a perfectly poached egg. It makes early meetings in town very worthwhile! Not that they’re not worthwhile of course, but it does add a certain cheerfulness when the day starts with a pretty plate of food.

14237635_10208937517347664_5245553988248131302_nVery many virtual hugs and thanks to everyone who supported Art Catcher’s art exhibition at the Crypt Gallery, and especially to my friends, family, clients and colleagues who took time out to view, drink wine and say nice things about my poetry.  I think that was probably my most successful mailshot ever, as it put me back in touch with some wonderful people that I’d14269735_10154540549891255_2076221893_n met through networking or training workshops but lost touch with over the past however long, apart from the emails. It was so lovely to see you again, and I really appreciated you coming along!
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I actually attended three churches in three days. (Not even sure if I’m still Jewish…!) Martyn and I were guests at a very elegant symphony in a beautiful Arts and Crafts church in Sloane Square.  The Orpheus Sinfonia played a series of Romeo and Juliet themed pieces, including one I sometimes listen to in the bath with candles flickering, and a lively rendition from West Side Story. It was my first non-Christmas musical event in a church and the surroundings were glorious.  More wine was on offer, but I was driving home from the station so I stuck to apple juice.

14384128_10154540547431255_1736144235_nThen the next day I had a private mini-tour of Southwark Cathedral, that imposing building that stands in proud defiance of the plethora of modern architecture spurting up all around it. The stained glass windows depict famous authors and the lovely lady who showed me around pointed out the only church window in the world that includes a picture of a pub, as well as a Roman game carved into the ancient stone wall. The organ tuners were busily tuning the organ while I was there, and it gave me a bit of a headache so I escaped into the hustle and bustle of Borough Market, where chocolate brownies were a-plenty!

Continuing the musical theme (see how I’m edging away from art and religion to expand my cultural experiences!) Philip and I danced around the bandstand in Regent’s Park to Klezmer music, which I’d never heard of but was strangely familiar with.  It placed me firmly back in my Jewish heritage as we held hands with strangers and whirled around to Fiddler on the Roof-type jigs. (jigs? Probably not the right term, but I was holding hands with Les, who’s Irish, so I think I can get away with it.)

It’s hard fitting in all this art, music and dancing at the moment, as I’m completing a series of social media workshops across London.  I’ve met a few smaller and start-up businesses that don’t yet have the budget for one of the standard packages, so I’m offering a special reduced price social media service that gives businesses a brilliant on-line presence with regular activity, social engagement on Facebook and Twitter and direct targeting of potential clients. If you’d like to know more about this, please drop me a line.

As Paul McCartney once said (actually he said this many, many times, but not when Gill and I met him in the lift): ‘When I find myself in times of trouble, Mother Mary comes to me; speaking words of wisdom, let it be.’ If you’re in your hour of business darkness – or you can see the marketing light but aren’t quite sure how to turn it on, give me a call.  I’m not always a wise woman but I do know a thing or two about social media marketing.  Or you can ask me here: @WeekendWitch.

100 Madonnas, ecological improvements and better time management

I’m so excited!! This Thursday sees the launch of the 100 x Madonna art exhibition in which I am very proud to be exhibiting my poetry. If you’re not on my mailing list you may have missed my info about the launch – which is Thursday evening, 6.30-9pm at the Crypt Gallery, Euston. Wine and nibbles, art, culture, 99 hugely talented artists and me. I hope you can come along! (Aside from the art, it will be a great place to network!)

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingI’ve been writing poetry since I left school but only started to publish and exhibit it fairly recently.  I also used to read copious amount of all sorts of literature, but time has taken its toll on my reading hours, and I now find it takes months to plough through a book. I’m also having trouble fitting in my online scrabble games right now… (Sorry Scrabble buddies!) I should really take one of my own time management training courses

I ran a training session last week – not time management; it was a LinkedIn improvement course with a security firm based in Shoreditch. We met in john Lewis at Westfield and snuggled up in a booth for a couple of hours with a laptop, hot chocolate and fruity flapjacks. (Then later, salmon salads. Just mentioning that in case any John Lewis staff read this and get uppity about us sitting there all morning – which I’m sure they wouldn’t as we ate lots, drank plenty and looked like happy, smiling customers.)

Westfield (Stratford) is getting better and better.  Karen and I took a mini cruise along the river that runs through the Olympic Park a couple of weeks ago.  It wasn’t long and didn’t meander far, but the tour guide gave a fantastic commentary on the development of the site and its ecological importance for London.  The improvements there – not just ecologically but also culturally, socially and retail-wise have been staggering.  I was so pleased to hear that the Tate is moving in – maybe I can exhibit there one day – that’s a nice goal to aspire to!  Sadlers Wells will also have a presence on the site – more Cuban dancers, hopefully!

I had to end this week with a few words from our present day Madonna, of course.  I chose a song from the 80s when she was at her peak. “I see you through the smoky air, can’t you feel the weight of my stare? You’re so close but still a world away.”  One major change there – we don’t look at people across smoky environments any more, thankfully!!  And the most enormous turnaround: people can be a world away but with social media we couldn’t be closer!!! I work with clients from right here in London, my home town, through Holland, Albania, dotted across America – right the way around the globe to Castlemaine, Australia! And I don’t even meed a broomstick to get there!!

If you’d like a chat about marketing your business world-wide with social media, call me today, or ask me here: @WeekendWitch.

Plain English conceptual art, being trusted and it wouldn’t happen in London

Driving along a country lane in Hertfordshire, we came across a farm of Jersey cows with an unusual shed in the courtyard. From a Star Trek-like vending machine, you can dispense a litre of raw milk into a glass bottle, which you pay for by dropping your cash into a little cardboard box. You wonder if the cow’s on the other side of the shed, legs akimbo and squirting directly into the machine!

milk blogYou wouldn’t get this in London.  The box was filled with around £50 in coins that honest people had paid for their bottle of fresh, unpasteurised cow juice.  Following a whoosh of blinding steam, the creamy milk oozes seductively into the newly sterilised bottle. And then you’re free to leave, having been trusted to make your payment and leave a comment on a post-it note about the convenience of the whole exercise.  Before we left, a sign on the wall caught our eye and, following its instructions, we rang the designated number to order freshly prepared, delicious Jersey cow’s milk ice cream – honeycomb, banoffee and Baileys flavours.

Being in the country reveals a stark disparity to London.  It’s so laid back, and about as far as you can mentally go from the hubbub of the city – although, as you may have noticed, I find peace in the many galleries I visit during my working week.  On Tuesday, Kathryn-from-Ohio and I visited the two current exhibitions at Tate Britain.  The first was a remarkable pairing of Victorian photographs with Pre-Raphaelite paintings – and the second: Conceptual Art in Britain (1964-‘79).

Conceptual art is very much a marmite genre.  Many times, I’ve heard people saying ‘I could do that, I could have done better, this is crazy…’  Yes, but you haven’t, you didn’t and, as mad as you might think it is, it’s earned someone a great deal of money and status in the art world.  They had the idea to present it to the public; it’s as simple as that.

My favourite piece was ‘Soul City (Pyramid of Oranges}’ described as ‘an example of a structure made using organic unstable materials and ordered by time rather than a fixed, spatial or volumetric composition.’  It made the boys laugh. What was originally a pyramid built of oranges is now (at the time of writing!) a wooden square filled with a low covering of fruit. The point of the artwork is that viewer participation changes its molecular form – something I thought about as I ate my free orange the next day!

Kathryn and I commented on the verbose language used to describe the art throughout the gallery and I made some passing reference to my plain English editing work. I don’t do so much of this now, although I still run training courses to show businesses how to write in plain English without waffle and jargon in order to get their message across clearly with maximum impact.

orange blog

So it was very amusing – and annoying – to see that someone had, in fact, turned this into a work of art!  It was actually a team of three people who had targeted art galleries in the late 90s to critique their press releases under the cover of offering free advice. They faxed their annotated versions to the galleries with scores out of ten and useful, interesting and – quite frankly – rude comments.  I could have done that…

Oh well, I’ll have some poetry in the ‘100 Madonnas’ exhibition at the Crypt Gallery in September – hopefully it’s written in plain enough English to get the message across.  And hopefully you’ll come along to the gallery to see the 100 pieces on display – the preview is 8th September, 6pm-9pm.

As I don’t know any song lyrics about oranges, I thought I’d choose something from the period covered by the conceptual art exhibition. I’ve written about Cat Stevens recently, but chose him again today as he’s Joey’s favourite artist (musical, not conceptual) and it is Joey’s special week. “If you want to leave, take good care, hope you make a lot of nice friends out there…”  No. no one’s leaving, but it certainly is a wild world.

If you’d like to know more about getting your business message across in a dynamic, clear and understandable way, give me a call… or ask me here: @WeekendWitch.

LinkedIn at the Tate, an Olympic torch-bearer and Prosecco in a menswear shop

So the Olympics have kicked off!  As you know I’m not a sporty person, although over the past few months I’ve sailed (kind of), swum (kind of), wobbled along on a bike and strolled through forests and parkland – anywhere that promises the adrenaline thrill of a cream cake and a hot chocolate at the end of the journey. I’m actually writing this blog in the sunshine outside Konditor and Cook at Spitalfields, enjoying an apricot and honey cheesecake crumble while I wait for a networking event to start at 6pm.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingOne thing that has drawn me to paying attention to this year’s Olympics was the fact that my friend and business associate Dieneke was a torch-bearer!  I logged on to Facebook one morning, stunned to see her smiling face holding the torch aloft as she ran through the streets of Rio. She’s an inspirational woman for various reasons and quite deserving of the honour.

We worked together a couple of years ago on a special project.  Dieneke ran a competition for the 1000 or so British designers that she supports through her website, Hidden Art.  Mark and I had the privilege of delivering 121 workshops to the three winners – his on business strategy and mine on social media marketing. The whole thing was great fun. The formula was similar to the workshops I’ve been providing this month to growth businesses in the city, although these focused more on professional profiles on LinkedIn than general social media.

One of my favourite 121 sessions this week was with a lady called Melissa that I worked with in the Tate Modern members’ room.  It’s a brilliant location to meet; the view’s amazing and the cakes are delicious.  After our session on social media marketing we called in to the gallery to view the Georgia O’Keeffe retrospective.  It’s wonderful – if you get a chance you should go.  Her landscape paintings have an ethereal quality, and the flowers for which she’s famous are highly stylised and bold, yet also beautiful, swirly and delicate.

And my favourite non-work activity this week was 30 minutes of Jesus Christ Superstar at the gorgeous Open Air Theatre in Regents Park. The heavens opened that day, but Philip had the good sense to take sailing gear, so we dressed hysterically in muddy waterproofs and watched the cast battle against the elements to entertain as best they could. Consummate professionals, they sang and danced with their clothes clinging to them like a wet t shirt competition in the 80s, rain pouring down their faces. The show was called off as it became a danger for them to perform, so hopefully we’ll be luckier with the weather when we return next week.

Jesus has been topical this week, as I’ve prepared my poetry for the upcoming ‘100 Madonna’ exhibition, which will be held from 5 – 18 September at the Crypt Gallery in Euston.  More info to follow in due course but, if you like art exhibitions, please diarise this one – it’s going to be fab!

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingSince writing all that, I’ve been to the networking evening – it was brilliant.  Michelle Peters, a business instructor for lawyers and other professionals, arranged it with Oscar Bencivenga, owner of a gorgeous Italian menswear store in Spitalfields. (I love the photo of the Bencivenga family almost as much as the fabulous clothes.) I’ll be returning with the boys – although I’m guessing there won’t be Prosecco and canapés during the working day.  Could be wrong though; there’s a DJ on Friday nights during late opening hours, as the area’s buzzing and customers call in after work.

Not sure if that DJ plays this, but I still do… “He’s searching, she’s showing; see him held in a deep deep spell, he knows she’s glowing. I can find within my mind a way to go… I can look deep into your light and shout ‘Hold me, hold me, hold me, hold me, hold me.”  If you’re looking within your mind for a way to go with your business – and that way is forward, let’s chat about how social media can help you get there. You can hold on to clients whilst you meet new ones!  Call me to find out more, or ask me here: @WeekendWitch.

Raising money, pregnant at 50 and LinkedIn pages for kings and dogs

Square Mile Salute is a charity set up by my friend and colleague Anne, with the aim of delivering a night of fun and laughter that celebrates all that’s great in the city while raising money for some worthwhile causes that support our servicemen and servicewomen. The sumptuous banquet she organised jointly with CSARN at the Honourable Artillery Company was fantastic with amazing food, gorgeous flowers and incredibly interesting people.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingAt the beautifully dressed and perfectly laid table, Ben looked to his left to greet his dinner partner, only to be faced with… a dog!  (No, I’m not being bitchy about anyone.) We had the pleasure of Allen Parton’s company along with his assistance dog EJ (Ben’s new friend) and another lovely creature who is deemed to be the cleverest dog in the military family! As well as the standard jobs these dogs do, such as loading the washing machine, using a cashpoint and getting their owners into the recovery position, this canine lady can sense Cancer and pregnancy, and makes a fuss of the relevant person. Fortunately she didn’t fuss around me.  The woman who went out of Masterchef last week was saying she has one daughter of 35 and another of 2 – born when she was 50…. Just imagine that!!!

Anyway, the evening was a roaring success, raising over £50,000 for four very worthy charities, including Soldiering On Awards.  Comedian Tom Binns was exceptionally funny, providing the entertainment in character and keeping the hall giggling throughout.  The champagne helped with that too…

I’ve walked past the Honourable Artillery many times, and wondered what was going on as I peered through the wrought iron gates.  Soldiers in uniform playing cricket in the heart of the city, a fairground (!!) and some very impressive architecture.  Now I know.  This magnificent Georgian house set in a five-acre garden houses a charity set up by Henry VIII to support the Regiment which bears its name. It’s a lovely estate and it was certainly one amazing night!

The venue can be hired for private functions and I’m thinking about running a social media workshop there.  I’ll need to be organised though, I’m guessing that everything there runs to military precision.  I ran a social media training session recently for businesses based around Liverpool Street and Shoreditch. Although it didn’t start until 9 I like to leave home very early to get parked at the station and beat the crush of morning commuters. So I arrived an hour early and, it turned out, without any make-up, without my hairbrush and without reading glasses (an item that is becoming more of a prerequisite as each year passes).

I’m running a series of 121 sessions this week – hopefully a bit more pulled together!  I’ll be all over London, from Spitalfields to Westfield to a barn on a river by the A10.  It’ll be fun.  I love working closely with businesses to help them generate more activity on social media.  I’d have quite liked to have worked with Henry VIII to help promote his artillery too, although probably best to have steered clear on that one. (I can fire in a fairly straight line as it happens.)  He’d have had an interesting LinkedIn page, that’s for sure. As would EJ the dog…

Wise man Tom Bailey said, “Diamond rings, and all those things – they never sparkle like your smile. And as for fame, it’s just a name that only satisfies you for a while.”  Sparkle online – and keep smiling – ask me about it here: @WeekendWitch.

(Thanks to Roy Strutt for the lovely photos.)

Votes for women, healing a broken heart and a happy story about a cow

The strangest thing happened last week.  I was being kayaked (is that a verb?) along the Cam, feeling a little like the Lady of Shalott, when a cow fell into the water!  It was a spot where the bank was built up on concrete, so impossible for her to climb straight back out.  I’m not sure I’d ever seen a cow so close up, but as she swam past the little rickety boat her face looked serene and lovely – focused on swimming past the panicking rowers (me included!), intent on finding a safe place to exit.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingThe people on the riverbank looked terrified too.  I don’t know whether anyone had called the fire brigade – or whoever one might call to rescue a drowning cow, but a burly man with a strict-ish voice instructed us to scare the cow across the river to the opposite bank, where escape looked easier.   I thought the shock of me scaring her with a kayak oar might finish her off completely. Fortunately, she ignored all the people and a dipped bank about 200 feet along gave her the foothold she needed to waddle out.

Once back in the sunshine and munching a blade of grass, the cow gave an almighty moo – matched swiftly by her mother, who ran towards her, the herd close behind.  We watched as they gathered around and nuzzled her – it really was so sweet to see.

As you may have noticed, I’ve done little work for the past couple of weeks while my broken hand has been healing itself.  And, it turns out, my broken rib.  You see lots of posts popping up on Facebook about healing a broken heart, but very few about broken hands.  Or ribs.  So this week has been playing catch-up. I’ve created several blogs, PowerPoint presentations and a website for clients, leaving hardly any time to go out for lunch!

Found time to go to the polling station though.  It really irritates me when people don’t vote, then complain when the country – or city – isn’t run how they would like.  Especially women and, yes, I know that’s sexist in itself.  But women gave their lives so that we can vote, and there are still women today in other parts of the world for whom that entitlement is curtailed.  So what right do we have to abuse the privilege?

I think I’ve said before that I would have been a suffragette had I been born a century earlier, and not just for the beautiful jewellery: ‘Give Women the Vote’ – GWV – green, white, violet.  I’ve seen some gorgeous pieces in antique shops yet never treated myself to a piece, but I might…

One of the PowerPoint presentations I’ve been preparing today is for a social media talk I’m giving at the Shard.  It will be the first one I’ve done for a few weeks due to my injuries, so I’m looking forward to sharing some valuable tips on social media marketing for financial businesses.  The session kicks off the start of a busy couple of weeks work-wise, with meetings with potential global clients, a gallery visit, fashion networking and an open day at Birkbeck College – can I find the time to do a PhD between meetings and afternoon tea?

I’ve been doing most things using only my left hand and it’s reminded me of an album I played on a constant loop when Ben was a toddler – until he pointed out, ‘That’s a rude word, mummy!’ No rude lines in this one though: “I’m high but I’m grounded, I’m sane but I’m overwhelmed. I’m lost but I’m hopeful, baby.  What it all comes down to, is that everything’s gonna be fine fine fine. Cause I’ve got one hand in my pocket and the other one is giving a high five!”

Well my hand is out of my pocket now (or rather, out the splint – most of the time anyway).  If you’d like to high five, catch up with some social media marketing tips, email me, message me on Facebook or tweet me here: @WeekendWitch.