Renee

Prince, Diamond, working, not working… a month of being an exhibitionist

Exhibitionist? Well… not exactly – more of an exhibitor and exhibition visitor. I seem to be spending a lot of time in vast London exhibition halls lately – for both work and fun. Not to be confused with work or fun; the work is fun!

IMG_5260 (1)One of my clients provides facilities management services to hotels, so we recently set up a two-day stand at the Independent Hotel Show at Olympia to meet prospective clients. Trade shows are hard work. The environment is hot and airless, with miles of walking along aisles or hours standing – yet the opportunities to meet future customers is wonderful. I was working on their behalf, so I wasn’t targeting social media clients, but hoteliers. However, I did benefit from the eclectic range of free giveaways – bringing home everything from chocolates and coffee samples, to a few shiny bags of lovely mini toiletries – and a rubber duck!

Spending enjoyable time with the team easily balanced the exhaustion of two full days at Olympia, and I’m pleased that I introduced a good amount of prospective business to them. It’s all good networking. However, I must admit to having more fun at Olympia when I visited the Chocolate Show.

IMG_5194If you saw the photos I posted on Facebook and Instagram, you’ll know that I found the afternoon a great success!  I have a very generous boyfriend who, like me, is a chocoholic, so I returned home weighed down with fancy bags full of delicious, mouth-watering treats.  They’ve all gone now, but fortunately a well-timed birthday has restocked my treats cupboard!

IMG_5233In a month of chocolate-filled decadence, I took some time out, working at the very beautiful Hambleton Hall Hotel in Rutland. The autumn sun was warm and washed the lovely gardens in a glow that was more befitting to a summer’s day. I’ve long worked on the basis of have laptop will travel – and the beauty of social media is that so much can be handled from a phone. It’s a luxury I make the most of in my business.  So I sat on the terrace with my hot chocolate and a smoked salmon sandwich watching the swallows swoop over the lake as I crafted a few client blogs and set the week’s tweets.

FullSizeRender (5)Back to the reality of the city and, by coincidence, another business exhibition, this time organised by YBC. I had a stand close to the buffet table (of course!) and chatted all day to people interested in how good social media marketing can boost their business profile.  I was invited to speak on an ‘Expert Panel’ too, answering social media-related queries, and I had the pleasure of meeting a lot of incredibly interesting business-owners as a result.

Aside from the chocolate show, more fun-without-work visits to huge venues has included two trips to the O2: once with Gill to spend an evening in the company of Neil Diamond. This legend of five decades of success danced around the stage and sang in his still-sexy, unaged voice with a packed house on their feet, clapping, cheering, singing choruses.

The second time was with Sharon to view Prince’s collection of clothes, trophies and hand-written lyrics. So who do I quote today? Neil, or Prince? Prince, or Neil?

“Hello, my friend, hello.  Just called to let you know – I think about you every night when I’m here alone, and you’re there at home. Hello.”

Of course, since Mr D wrote that in 1980, no one has to feel alone. Even from across the other side of the world, it’s so easy to send a message on social media any time, day or night, night or day; letting people know you’re here – whether it’s a friend you miss, or a business prospect you’re targeting. So if you’d like social media help from a business perspective, feel free to get in touch – any time!! (I might not reply until after breakfast!) Email hello@imaginativetraining or tweet: @WeekendWitch.

Global business, LinkedIn profiles and Viking Pirate Women

Sometimes when we’re introduced to people through random conversations, we make business contacts that help us immensely in our work, but to add sugar on the top, we can build relationships that turn into valuable friendships. This has been the case with Kathryn.

A client introduced me to Kathryn a couple of years ago. (He wasn’t a client at the time; he is now). I was looking for a recommendation for a professional service, and he’d engaged her for something similar. Hence an introductory email and we were good to go.

One of the most fantastic things about our digital age is the ability to work with clients and suppliers anywhere in the world. I’ve worked with businesses across the globe from the Netherlands to Australia, via the Ukraine and USA, and my lovely team are all over the place. Kathryn hails from Sedona, a beautiful area of Arizona with russet-red mountains; an oasis of lush landscape settled like a jewel in the heart of the desert.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingKathryn’s in Europe for a couple of months, so we met up to spend a day at the Design Museum in Kensington.  I once went to the Commonwealth Institute on a school trip and this new museum stands in its place. It’s interesting – the Commonwealth Institute slowly vanished as the commonwealth itself shrunk, yet today’s displays include a history of global communication that reflects the globality of our history.

SImaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritinghe’s immensely good company, and stunned me with the title of the lecture she’ll be giving later this month at a Danish conference: Viking Pirate Women! How cool is that?! She’s an expert in medieval literature and this is an opportunity to discuss something that I, for one, don’t encounter on a daily basis. Do you?

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywriting

Doubt they looked like this in Viking times…

Princesses and queens fighting for their thrones, avenging their husbands’ executions and avoiding marriage: these are just a few of the reasons these women took to the seas – often disguised as men in order to secure their places on-board. Sounds very Game of Thrones-ish. Compared to that, we almost live in boring times. They’d have had a few tasty posts if social media had been around in those days, that’s for sure.

While Kathryn’s having fun entertaining and educating the conference delegates in Denmark, I’ll be right here in England, educating people all over the world on the effective use of LinkedIn.  In case you didn’t get my newsletter this month, I’m offering LinkedIn coaching sessions for the introductory price of only £75 – all via Skype, so you don’t have to leave your office. Or home, if you work from home. I’d prefer no pyjamas, but I’ll leave it up to you.

The session covers an awful lot for an hour, so be prepared for fast, hard work – but you’ll achieve so much! An awesome profile, improved search engine status and the ability to find the right people to help you in business. You can click here if you’d like to book a session or find out more – or to sign up to the mailing list for hints and tips on social media.

As tempting as it was to search out an 80s vintage classic Adam Ant lyric, these far less trendy words – actually quite shocking for children – flew into my mind: “We kindle and char, inflame and ignite, … we burn up the city, we’re really a fright.”  With visions of people on Tinder throwing down their reading material so they can hit the town and terrorise the community, this is a good example of the opposite image you want to portray on LinkedIn!! Agree? Let’s chat further! You can message me on LinkedIn, of course – or ask me here: @WeekendWitch.

Lyrics credits: Songwriters: F Xavier Atencio, George Edward Bruns · Published by: Lyrics © Walt Disney Music Company

Chocolate investment, Business Junction and a stand-up comedian

My friends started a business from scratch a couple of years ago and it’s grown exceptionally well. You have heard me raving about their products – delicious, luxurious, decadent chocolates! I know a lot about chocolate, as you may have gathered – and I can tell you with full conviction, these are amazing.

Kennard’s Artisan Chocolates have won four industry awards in the past year alone: two for their triple Espresso Capsule, one for the Peanut Butter Truffle and another for their Spiced Fruit Cup. They have a range of Vegan and Kosher products, dairy-free, gluten-free, guilt-free… You’re really missing out if you haven’t tried try them. And you can – and with a discount! Because now my lovely friends are giving you the opportunity to become a stakeholder in their business.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingThey’re offering three ways for people to invest. I have donated an amount via their crowdfunding page which means I’ll be delivered copious amounts of chocolate brought to me by my smiling postman. (Postwoman actually). You can also invest in the business to become a shareholder – for savvy people seeking a fast-growing enterprise in which to capitalise, this is wonderful opportunity. There’s a charity-focused option too, so take a peek at the full offering and enjoy yourself while your finances grow along with your waistline.

Thanks to the freebies they give me, and my usual cake-coated diet, it looks like my exercise bike will be getting a few more miles on the clock. Luckily for me I have some new special magic bike knickers. They have a rubbery padded bottom, a bit similar to the one I’m heading for at this rate. (No, there’s no photo of my magic knickers.)

I’ve kept up my swimming; that helps to balance the chocolate cravings. My physio agrees it’s good for my balance, and my swimming teacher, David, waivers between telling me I’m doing great (very nice for my self-esteem) and I’m rubbish (makes me laugh, so good for my overall well-being).

20663998_10155649375991255_1251140908236944038_n (1)Another reason to laugh this week was a trip to Arch 1’s comedy club to see my friend David from art class – a different David – performing his stand-up comedy routine.  It was such a funny night. He’s recently jumped on board the stand-up circuit so I expect to be seeing a lot more of him. I’ve seen a lot of him previously, in art class, this is a different seeing him. He’s really good, so if you fancy a fun night out in London you should join me sometime.

I did do a bit of work this week too… It’s not all wine, canapés and chocolate you know. I went to a Business Junction networking lunch. It was all wine and canapés (see – no chocolate!) and meeting new people of course. As well as the usual collection of accountants, IT consultants and designers, there was a very interesting guy who provides business advice based on the law of attraction. He called me afterwards and we may be working together in a few weeks once his business is ready for full marketing. I love all that.  Mark first recommended Esther and Jerry Hicks’ book in 2012 and it’s been sitting on my desk, dipped into and chocolate dripped on it for five years. We can change our worlds. And as we’re pretty much the only ones who can, we’d better get on with it.

Emeli Sandé says, “I’d be smiling if I wasn’t so desperate. I’d be patient if I had the time. I could stop and answer all of your questions, as soon as I find out how I can move from the back of the line.”

If you’re desperate about moving your business forward in line, give me a call. If you can’t find time for social media I can handle it for you – and if you generally want more time I can help you with that too. Check out my time management training and you’ll soon be smiling again. And if you know any good jokes that could give David a run for his money, tell me here: @WeekendWitch.

Networking fun, bargain books and grabbing a man where I shouldn’t (again!)

Having skipped most of my networking invitations over the past few months due to work commitments, holidays and funerals (my 101-year-old auntie!), I’m making up for lost time.

As you’ll know if you run a business, online social networking is brilliant for 101 reasons, but social media should be part of your wider marketing strategy. It’s also important to get out there in the real world and connect with people who you might like to do business with.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingSo, in the past fortnight I’ve been to four events and met some fabulous people. Of course, Networking’s not just about making new contacts. It’s about building relationships with people you already know, learning more about each other so you can recommend potential clients and remembering names and faces so they spring to mind when someone asks if you know a good accountant, designer, event planner, lawyer – or social media management company!!

Wednesday night’s barbecue overlooking the Olympic Park, high on a hotel terrace with sizzling meats, delicious salad and an abundance of bite-sized cakes, is one of my favourite business events of the year. Run by the Newham Chamber of Commerce, which is far more dynamic than it sounds, it’s more of a party than a business event. I knew loads of people, met some more that I’m sure I’ll see again and was, as ever, greedy with the chocolate brownies.

This was the scene of (one of) my most embarrassing network fails. That night five years ago when my pink suede stiletto slipped cleanly through the gap in the decking, causing me to reach out as I tumbled forward…. grabbing the closest thing to hand in order to break my fall. I grabbed hard. And the closest thing was a man.  Or rather, part of a man. A rather red-faced man!! You can imagine what I grabbed…!!

This story was recounted several times during the evening, including by people who had actually witnessed it, proving that you definitely can attend a networking event and be memorable without even trying!!

Another lovely event was Andrew Segal’s lunch in Richmond. As the sun beamed down on the sparkling river outside, we listened to Royal artist-in-residence Jeremy Houghton  talk about his incredible artworks for clients including the Queen, Aston Martin and Wimbledon. I admire such talent, especially when it goes hand in hand with a warm and engaging personality. Andrew’s latest book, Beads of Blood, is available on Amazon – you can pick up your bargain copy this week for only 99p!

The thing with a lunch or formal dinner is that you get to know the people around you quite well, but must make an effort to chat to others sitting further away, either before you sit down or after coffee. At the Hofburg Palace in Vienna last week, I learned that 18th century dinner guests were only allowed to speak to the people sitting directly on either side of them. No shouting across the table, talking over someone else or hand waving in front of your neighbour’s face. Not that people generally do that at the lovely dinners I’m invited to. But imagine if you were stuck next to two incredibly boring people and simply not allowed to talk to anyone else! A good case for musical chairs.

…Which leads me nicely into Saturday night’s excellent Sing Song Club at my local pub – the Chequers. The event was quickly thrown together as a fundraiser for the tragic Grenfell Tower victims, so it was, in a way, sadly oxymoronic that we had such fun. The band played with karaoke-style wording displayed on a giant screen, but with the clever addition of chords, so musicians in the audience could join in while the rest of us shook home-made percussion instruments and much-loved tambourines. We sang, danced and drank large glasses of Pimms.

The song that immediately sprang to mind for today’s blog was Don’t look back in anger, as we all sang along to that quite rowdily on Saturday, with Sue commandeering the mic and walloping out a tune. But actually, the lyrics aren’t at all appropriate for the severity and nature of the tragedy, so – instead – I’m not quoting anything. I’m just sending love, sympathy and hope to the victims and their families. So much has already been said, there’s nothing new to say. Let’s simply raise a glass, Pimms or otherwise, to a stronger, safer, healthier future for this shocking world, and hope and pray for the positivity needed to get England out of these dark times and back on track.

Sad songs, happy days and so you win again

It’s always a pleasure to write a winning award application, as the clients I work with are awesome and I totally believe in the services they provide. So I can write from the heart, with passion and, of course, knowledge.

18485663_10208699780441789_90201385747404553_nNordens, the fabulous accountancy firm that I always recommend, won yet another gong this week: ICAEW’s Accountancy Firm of the Year (Essex). It’s the Chartered Institute of Accountants for England and Wales, so it’s a pretty big deal.  They’ve won it before, along with various other prestigious accolades, including the British Accountancy Awards Practice of the Year for London.

I joined the team for a black-tie dinner at Stock Brook Manor Country Club. There was no dancing, but a lot of champagne and surprisingly delicious pork belly – which I’ve always steered well clear of, but my son highly recommends – so I tried it, and now I’m a convert.

18556413_1460548417342827_1240640762771653331_nWe spent the following day on a trip to Ramsgate, a small Victorian seaside town in Kent. Another lovely meal followed our walk along the beach (with brollies). Again, there was no dancing, although I was one of the first up for the coach karaoke on the way back to London. Sharon and I have a long history of duets, so we sang a couple of ‘popular numbers’ together – not our usual repertoire of 1970’s cheerful hits: Billy, don’t be a hero and Seasons in the sun. (For some reason we always sang really sad songs about people dying!!?!)

Back at the office, Nordens have displayed their latest trophy along with their many other shiny, crystal awards. I don’t have an awards table in my own office. My recent CEO of the Year Award sits alongside my Inspirational Woman trophy on a bookcase filled with art books. My collection of social media and business books are nestled onto a shelf on another bookcase (you can get some of the them here) next to trusty dictionaries and thesauruses that were staple tools of my Plain English Business Writing before the Internet made everything available without the need to reach out even a glossily painted fingertip to grab a book.

IMG_0597The bookcases overlook a garden that’s disgracefully full of weeds. I’m slowly cultivating a beautiful outdoor space but it takes time. I’d really prefer a garden like the one I visited yesterday at Ayot St Lawrence’s Manor House. The Tudor property is my dream home, set in my dream garden – complete with azure pool (now I can swim!), tennis court (it’s been a long time), an orchard, vegetable gardens and the most exquisite displays of flowers all around.

When I got home I googled to find out who lives in such a glorious home.  Such a small world – the first people I spoke to about the garden said, “Oh yes, they’re our friends. They used to live next door!” Now, I’m not normally an envious person, and I don’t hashtag anything unless it’s in the appropriate place (Twitter, where relevant and useful, and Instagram, where expected) – however, just for today… #jealous.

This is the Terry Jacks song I was talking about earlier; please note that I didn’t choose the lyrics ‘too much wine and too much song’ even though they are probably more appropriate this week! “You gave me love and helped me find the sun., and every time that I was down you would always come around, and get my feet back on the ground.”

I can help you get your business feet on the ground, if that’s what you need – or I can help you spread your wings and fly. Without social media, who knows you’re there? (Are you there??) I’m here: @WeekendWitch.

 

Seasons in the sun: Writer: Brel, JR, Copyright: Lyrics © Warner/Chappell Music, Inc., Carlin America Inc.

No social media strategy, pushing boundaries and taking a giant leap

The Isle of Mull is a beautiful island off the west coast of Scotland. In fact, beautiful is an understatement.  I’ve been to various Caribbean islands with foamy waves atop azure seas, and walked the rugged Cornish coastline in all weathers, yet the pure, unspoilt loveliness of Mull is unrivalled.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingMarion and I spent last weekend there – supposedly to work on client social media strategies, but, in reality, to clear our minds (without being overly-mindful), eat fresh seafood and meet interesting people over a glass (or two) of red wine.

We trekked through hilltop forests filled with giant rhododendron bushes and stunning waterfalls, drove across vast areas of prehistoric landscape and stepped carefully across ancient white beaches that make the Bahamas seem dull – teeming with birds that she can identify and I had to squint to see.

One of the most impressive people we met was a young woman working in the castle giftshop. She and her new husband gave up high pressured jobs in London to buy a motorhome, and they travel around the country stopping wherever they fancy. They’re in Mull for the summer, as they love its beauty and calmness – although that may change once the influx of tourists hits in high season. They’ve pitched up in someone’s garden and live a simple life – working at the castle while enjoying a life that’s free from reliance on possessions and material goods.

Talk about a leap and a half. It was a brave and bold move, but the opportunity arose and they grabbed it with twenty fingers. I admire that. (You’re also brave if you’re running a business without a social media strategy! Maybe not so bold though…)

Back in London, I spent an afternoon at the Tate Modern, catching up with an old friend for lunch then laughing together at Wolfgang Tillman’s photographic exhibition.  I have to admit that it wasn’t my favourite art display, although kudos to him for achieving a glittering career that has led him to one of the foremost galleries in the world. The contemporary works are described as an exhibition that “pushes the boundaries.” Hmmm…

Another cultural event this week also almost pushed boundaries…. A trip to the theatre to see The Girls, Gary Barlow’s musical based on the Calendar Girls’ story: the WI ladies who stripped naked for a charity calendar. It was quite enjoyable, although a bunch of 60-something women stripping off on stage is a bit ‘different.’ That story was fantastic though – the real one, I mean. Eleven members of the Women’s Institute who normally displayed flowers, cakes and pots of home-made jam, getting their kits off to raise money.  It worked – they have successfully raised over £5million for leukaemia research!

I was almost tempted to end this blog with ‘Calendar Girl’ lyrics, and I’m pretty sure as I flicked through the Evening Standard last week it said Neil Sedaka is doing another concert – but no. It’s too much. Anyway, many people seem to think the following lyrics were written about The Isle of Mull, but they weren’t.  They were written about another (apparently) gorgeous place, by Paul McCartney (the one Gill and I met, but that’s another story in another blog).

“Smiles in the sunshine and tears in the rain still take me back where my memories remain. Flickering embers go higher and higher.” If your business is a bit of a flickering ember and you’d like to fan the flame, give me a call to chat about how social media marketing can help. Or ask me here: @WeekendWitch.

PS I know someone will email me to say it’s 16 fingers and four thumbs!

LinkedIn testimonials, aerodynamics and making a smash

I’m learning to swim! You may be shocked at this admission, but it’s true.  Some of my friends – mainly Gill and Mark, who have both rescued me from the sea in summers gone by, will be relieved. I made this decision on the spur of the moment, then two years later Sue called to recommend her friend David, a one-to-one teacher who gets in the water and stops your hips from sinking – even if you have just eaten a whole bag of Selfridges’ macarons.

I could kind-of swim a bit. I mean I could get across the width of a pool flapping gracelessly and with about as much technique as a handbag. So, my first lesson was a success. I floated aerodynamically, blew bubbles underwater, then performed a rudimentary kind of backstroke. David seemed pleased. I certainly was.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingI learned my kind-of swimming in Florida when I was 15. Terrified of getting my face splashed, my cousin Harry taught me to close my eyes, put my face in the water and float like Marina. (Gerry Anderson’s marionette.  Possibly a subconscious purchase, I do have a very similar dress to hers: aquamarine, beaded and floaty. But then I also have a Star Trek uniform like Marina Sirtis, and I don’t much fancy the idea of intergalactic flight.) Anyway, that’s how I did it for the next 10 or so years, until I forgot and reverted to panicky sploshing around.

Dating a Masters swimmer and boat-owner changed all that. Last year, on a particularly wet and dismal afternoon at Rutland Water, muscles aching from clenching in fear and fingernails ragged as they smashed against the mast, I was convinced I was going to die. As the boat tipped 44 degrees and I prepared to make a splash, I became determined to conquer my fear of water.  Really, as any good Scorpion should!

Last week I was wined and dined on the 32nd floor of Canary Wharf.  Actually, that sentence borders on exaggeration and artistic licence; no red wine, I was driving later, But he drank Beaujolais, so that counts. We were discussing social media training sessions and the popularity of LinkedIn training.  I love working with business owners on a one-to-one basis to create outstanding profiles and show them how to maximise the benefits of LinkedIn for business.

The views are always great from Canary Wharf, and this time we had the added bonus of window cleaners rising up before us as they haphazardly wiped their cloths across the reinforced glass. That’s not a job for someone who doesn’t like heights. It confirmed my earlier assertion that I’m better in the water than I would be in the sky.

I can’t think of any songs about swimming, so in my mind I’ve been sifting through the many songs I know about boats. Although being terrified and getting soaked and frozen to the bone may be fun, I do love lazing about with a picnic watching them elegantly glide by. So Otis Redding’s lyrics may be more in keeping. “Sitting in the morning sun, I’ll be sitting when the evening’s done. Watching the ships roll in, then I’ll watch ‘em roll away again.”  And at least if I fall off the dock, I will be able to backstroke smoothly to shore.

I don’t know if my swimming teacher is on LinkedIn, but his website is full of excellent testimonials.  I’ve worked with so many people who are reluctant, scared or shy to ask for a testimonial, but it’s so incredibly important in these days of customers’ preoccupation with online reviews. If you’d like a ten minute chat to boost your confidence with regard to LinkedIn testimonials, give me a call on 020 8551 7077, or ask me here: @WeekendWitch.

Incredible animals, a 19-course meal and fun on International Women’s Day

It’s two weeks to the Soldiering On Awards. This champagne-fuelled, glitzy evening will celebrate the best of inspirational people, charities and organisations within the military family. Someone decided that each finalist is worthy of public recognition and a shiny golden trophy, and the excitement to find out who has won is mounting.

Last week, two of my colleagues from the charity invited me to an amazing lunch – choosing the menu for the awards dinner! As you may already know from previous blogs (or from eating out with me) I have a healthy appetite.  But I have to admit that, on this occasion, the food actually beat me. We enjoyed the equivalent of 19 tasting courses – along with four glasses of wine!

That’s not a typo.  19 courses.  Six beautiful canapés, decorated with tiny pansies and the most delicate sprigs of herbs preceded a lunch of five hors d’oeuvres, five main courses and three desserts. Then petit fours and coffee.  (I had mint tea.) I posted a couple of pics on Facebook, and people commented of course, especially on the wonderful desserts. If you’re feeling jealous, don’t be! I felt totally ill afterwards 🙂

Then on Friday I was invited to a Women in Business event held by Newham Chamber of Commerce at the snazzy offices of Freshfields law firm in the city. This wonderful morning celebrated International Women’s Day (which was actually two days previous to that, but we’re worth celebrating every day, right?!) This year’s theme: Be Bold for Change.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingRather than eat the breakfast (which did look delicious but was too early for me; I had to get up at 5,30 to be there on time), I spent the first hour or so chatting with Anita Dobson. What a lovely lady! I’ve seen her act, obviously, and in real life she was a delight to spend time with. Both being eastenders, (you see what I did there?) we chatted about days gone by spent at the Ilford Palais, the perils of getting older, such as reading menus at arms’ length, and our shared love of cats.

 

This led on to a chat about animal charities, and I invited her to the Soldiering On Awards, as one category is for a remarkable animal that’s served in the military or worked as part of the military family. I hope she can make it.

Following the breakfast and networking, the morning was a panel discussion of eight super-interesting women hosted by newsreader Julie Etchingham. She’s an incredibly smart lady who flawlessly directed questions at the panel members for an hour.

While most people were impressed with me meeting celebrities, Gill was more excited that I’d also met the founder of her ‘Clubbercise’ class! Claire Burlison Green has built a global business from women exercising to disco music waving glow sticks in the air.  She brought a couple with her for demonstration purposes, but didn’t hand them out to the audience, sadly. It would have been fun on the underground at rush hour.

We didn’t have glow sticks back in the Ilford Palais days. All I remember now is the two of us in little blue corduroy dresses that barely covered our bums, a glass of water with ice and lemon, and a group that hopped on stage singing Let’s Dance when the DJ had his break. (I also remember not wearing coats as we preferred to save the 20p for the cloakroom – so walking home at 1am in the winter, freezing those exposed bottoms and discussing the geography homework we had to finish before going to bed…)

“Let’s sway, while colour lights up your face. Let’s sway – sway through the crowd to an empty space.” While Bowie was singing that – or the people in the 80s band were, we had no idea that 30 years later the crowds would have moved online and social media would fill all the empty spaces. Are you filling yours? I’m around this week if you need any help – here I am: @WeekendWitch.

Being too cute, poetry workshops and the perils of conference calling

I didn’t like Donny Osmond back in the day. His cutesy image irritated me, even before I knew the difference between cute and sexy. I didn’t particularly like his voice – or his songs and, anyway, I was a firm David Cassidy girl and you couldn’t be both! Gill, on the other hand, has loved him since she was about five, so when tickets went on sale for his London show I snapped them up.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingAnd now, I have to admit, this man is a legend in his own time.  Fifty years in show business and not a scuff mark on him. No one dishes the dirt because there is none to be dished.  He is a true showman and, it appears, a gentleman.  The concert was fab and I’ve finally exonerated myself after several doghouse years as a result of the ER fiasco. I won’t bore you with that story now, you may have already heard it, but Gillian will be nodding at this point. (Although the Toblerone issue is now pending…)

One thing that made me laugh this week was the story of a man (who shall remain nameless) who took part in a conference call while working from home. The call was dragging on, so he took his iPad into the loo (multi-tasking!) – quite forgetting that it was an open-mike call!! I’m laughing again as I’m typing.  Embarrassing!!

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingHuge thanks to everyone who come along to the opening night of Traditions, at the Pavilion Art Gallery in Mile End. It’s another fantastic exhibition curated by Katja of Art Catcher, and I met some incredibly talented and creative people. As a result, I’ve been asked if I’ll run a poetry workshop. I love that! It makes a nice change from social media workshops, although I love those too.

Poetry workshops give people space to explore their creativity away from the workplace, but without venturing too deeply into the artistic zone – ie: no mess. It allows you to dig deep into your soul, or simply express what’s on your mind in an inspired environment. I’m looking forward to that!

I don’t know the Osmond songs well, but I do like this one, and the final lyrics are so reminiscent of business days gone by that, in the context of my social media work it’s almost funny. “I’m just a little old-fashioned; it takes more than physical attraction. My initial reaction is, honey, give me love… Not a facsimile of.”

If you’re interested in exploring your inner depths through a poetry session (or business depths through the usual social media ones), give me a call on the number at the top of the page, or ask me here: @WeekendWitch.
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That song wasn’t actually written by The Osmonds, but by Jones Jr, David H / Brown Jr, Wade / Bristol, Johnny William

Social media marketing strategies, getting rusty and choo choo loo

I hadn’t planned to write about my toilet adventures, but several people have messaged me following my recent Facebook post to say it was the funniest story they’d heard and that I should blog about it. So much for writing a refined, sophisticated blog then….

I published the story as a helpful tip of the day: when travelling on a train, if you need to use the loo don’t hang a heavy bag on the coat hook on the back of the door. Yes, this is advice based on experience… The train jerked, the bag swung, it knocked the lock, the lock opened… a man walked in! I’m not sure which of us shrieked louder but he beat a hasty retreat.

Under the circumstances, I think he probably should have married me. That would have been the rule in the days of Seven brides for seven brothers, for sure.

I was on my way to Leamington Spa to meet with some super clients.  We had lunch in a hotel on the outskirts of town then chatted about their social media marketing strategy for 2017.  We’re into the third week of the new year now, yet many people I’ve spoken to haven’t defined their goals for this year, or the path they intend to take to score them. I have. I just keep getting a bit distracted from stepping onto that path.

One of my ongoing personal goals is to travel more, and there are hundreds of wonderful places in the UK that I haven’t seen.  So this weekend we started with Bristol, a dynamic city with an over-abundance of wonderful places to eat, enmeshed in culture, arts and the kind of lovely architecture that can keep me busy for hours, just staring at Corinthian columns and great feats of engineering.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingTwo of these fell within the boundaries of our radar, both brainchildren of Isambard Kingdom Brunel – one of the few British engineers I remember learning about in school.  Firstly, the Clifton Suspension Bridge, which is a massive structure elegantly spanning the Avon.  It’s jaw-droppingly high and bounces slightly as cars cross. On one side is an interesting visitors’ centre, where we learned that Brunel won a competition to design the bridge at just 24 years old.  He certainly had the entrepreneurial spirit.  Sadly, he didn’t live to see it completed due to delays and funding, plus his untimely death from a stroke,

We also visited his masterpiece of the seas: the SS Great Britain, the former passenger steamship that is now a museum. It’s being preserved and restored, with the hull ensconced in a giant dehumidification chamber within a dry dock – no one will be smashing the glass ceiling here. Conservation work is taking place to control the rust corrosion; I know a bit about this as Hayley is doing similar work on the Mary Rose, Henry VIII’s recovered warship. Her PhD focuses on ways to control rust in order to save historical artefacts and she’s working specifically on iron objects from the Tudor ship.

Generally, if we leave things, they rust, rot, decay, fall apart and fail to serve their purpose. This is also true of social media in business. Constant care is needed to ensure fresh and healthy ongoing marketing – I’d be happy to help if you’re not sure which way to steer yours.

Within the last two months I’ve been on a plane, a train (as you now know!) and within the next two I’ll be going on a boat (not in the dry dock – across the sea). Bacharach and David put these appropriate words on Dionne Warwick’s lips: ‘Trains and boats and planes are passing by, they mean a trip to Paris or Rome for someone else but not for me. The trains and boats and planes took you away, away from me.’ Actually, they’re not appropriate lyrics at all!! They’re miserable! The tune’s nice though.

In these days of social media no one gets taken away; in the business world, everyone is just a few clicks closer. And how wonderful is that?!!  If you’d like me to show you how to expand and shrink your world at the same time, give me a call – or ask me here: @WeekendWitch.