Renee

Global business, LinkedIn profiles and Viking Pirate Women

Sometimes when we’re introduced to people through random conversations, we make business contacts that help us immensely in our work, but to add sugar on the top, we can build relationships that turn into valuable friendships. This has been the case with Kathryn.

A client introduced me to Kathryn a couple of years ago. (He wasn’t a client at the time; he is now). I was looking for a recommendation for a professional service, and he’d engaged her for something similar. Hence an introductory email and we were good to go.

One of the most fantastic things about our digital age is the ability to work with clients and suppliers anywhere in the world. I’ve worked with businesses across the globe from the Netherlands to Australia, via the Ukraine and USA, and my lovely team are all over the place. Kathryn hails from Sedona, a beautiful area of Arizona with russet-red mountains; an oasis of lush landscape settled like a jewel in the heart of the desert.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingKathryn’s in Europe for a couple of months, so we met up to spend a day at the Design Museum in Kensington.  I once went to the Commonwealth Institute on a school trip and this new museum stands in its place. It’s interesting – the Commonwealth Institute slowly vanished as the commonwealth itself shrunk, yet today’s displays include a history of global communication that reflects the globality of our history.

SImaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritinghe’s immensely good company, and stunned me with the title of the lecture she’ll be giving later this month at a Danish conference: Viking Pirate Women! How cool is that?! She’s an expert in medieval literature and this is an opportunity to discuss something that I, for one, don’t encounter on a daily basis. Do you?

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywriting

Doubt they looked like this in Viking times…

Princesses and queens fighting for their thrones, avenging their husbands’ executions and avoiding marriage: these are just a few of the reasons these women took to the seas – often disguised as men in order to secure their places on-board. Sounds very Game of Thrones-ish. Compared to that, we almost live in boring times. They’d have had a few tasty posts if social media had been around in those days, that’s for sure.

While Kathryn’s having fun entertaining and educating the conference delegates in Denmark, I’ll be right here in England, educating people all over the world on the effective use of LinkedIn.  In case you didn’t get my newsletter this month, I’m offering LinkedIn coaching sessions for the introductory price of only £75 – all via Skype, so you don’t have to leave your office. Or home, if you work from home. I’d prefer no pyjamas, but I’ll leave it up to you.

The session covers an awful lot for an hour, so be prepared for fast, hard work – but you’ll achieve so much! An awesome profile, improved search engine status and the ability to find the right people to help you in business. You can click here if you’d like to book a session or find out more – or to sign up to the mailing list for hints and tips on social media.

As tempting as it was to search out an 80s vintage classic Adam Ant lyric, these far less trendy words – actually quite shocking for children – flew into my mind: “We kindle and char, inflame and ignite, … we burn up the city, we’re really a fright.”  With visions of people on Tinder throwing down their reading material so they can hit the town and terrorise the community, this is a good example of the opposite image you want to portray on LinkedIn!! Agree? Let’s chat further! You can message me on LinkedIn, of course – or ask me here: @WeekendWitch.

Lyrics credits: Songwriters: F Xavier Atencio, George Edward Bruns · Published by: Lyrics © Walt Disney Music Company