Renee

Succeeding in business, being accountable and taking my hand

I don’t make new year’s resolutions.  Well I sort-of do, but I don’t tell people. That way, when I don’t stick to them there’s no one to make me feel guilty.  Apart from me, and I expect it of myself, so I just shrug and say, Oh well, shouldn’t have set myself up to fail. Except that no one likes failure, which is why I think it’s best to avoid them in the first place.

Imaginative Training | social media blog | social media training | Plain English training | Plain English editing | copywritingIn business, we can’t fail; it’s as simple as that. To succeed, we need to set strategic business goals and follow a clear growth plan.  New year resolutions for business… Yeah, yeah, I say that every year, then ignore my own time management advice and go through the first six months being distracted by art galleries, lunches in London and the theatre. I then spend the next three months telling myself that one of the advantages of being Jewish is celebrating a new year in September, and therefore a second crack at the resolutions whip. The final three months fly by in a whirl of Christmas plans, with the happy knowledge of another new year on the horizon and that’s the time for resolutions!

I say this light-heartedly, of course. I wouldn’t have been in business for 20 years if that really was my attitude, although I do admit to needing reigning in every now and then. I’m doing that now.

Becoming VAT registered this month means that I must must must keep a tighter control on my accounts: retaining receipts, recording on-line business expenditure and invoicing on time. It’s boring, I don’t like it.  Fortunately Kirsty, the lovely VAT lady at my accountants, will do most of the dreary stuff, but I know I have to keep up my end.

And that’s the thing with resolutions: accountability.  With my VAT, I’ll be accountable to Kirsty and the tax office.  With my social media management clients, I’m obviously accountable to them – and they come first, every time.  But for everything else, I’m accountable to me and that’s not ideal. So now I’ll be accountable to you.

Here we go… my business plans for this year are to publish some books (Jo has already formatted them), update my website and organise some open social media training workshops in London. There’s a great café in Shoreditch where we had brunch on new year’s day, and it has a private room downstairs that will be perfect for a few hours of social media marketing and LinkedIn secrets. Let me know if you’re interested in coming along and I’ll sort out some dates for the spring.

If you don’t have a good solid overall plan for your business, at least make sure the social media is well organised. I’ll be happy to help if you need any guidance – that’s one area I make sure I’m on top of at all times.

And on a personal level… the obligatory post-Christmas diet? I had planned that, but I try to eat healthily all the time and I take my vitamins when I remember. I have no intention of abandoning my chocolate collection, so I’ll just stick to avoiding bread and gluten, and aim to eat more fruit. How’s that? I will walk for thirty minutes each day and cycle on the exercise bike at least three times a week. Just writing that has made me feel pleased with myself, so mission accomplished. I’ll never double book on Wednesday nights when I have my life drawing class and I’ll write more poetry for the upcoming exhibitions in which I’ve been invited to show my work. Plans, plans, plans…

Trying to think of a song about plans, this was the first (and only) thing that popped into my head! “We’re only making plans for Nigel; we only want what’s best for him. We’re only making plans for Nigel – Nigel just needs this helping hand.” I don’t know many Nigels, but I do know about social media planning. If you’d like a helping hand, feel free to take mine.  Give me a call – or ask me here: @WeekendWitch. Wishing you a happy, healthy, successful and brilliant 2017!! X

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